Chief marketing officer, DreamsTony Holdway joined Dreams in the summer of 2019 as Chief Marketing Officer. He was previously Sales & Marketing Director of Domino's UK & ROI, and has over 30 years of retail & commercial experience including holding senior executive positions at House of Fraser, Wickes, Shop Direct & WHSmith. As an active member of both the Marketing Society and the Mobile Marketing Association, he focuses on how to better understand & influence customers across all channels. He is also a Non-Executive Director of Focal Point Coaching & Negotiation. Outside of work Tony's a keen musician and an avid West Ham fan, and is currently busy trying to indoctrinate his two young children to be likewise.