Safraz Ali

SpecialityPR & Communications Manager, Roc Nation Sports International
PR & Communications Manager, Roc Nation Sports International

Safraz Ali is the PR & Communications Manager for Jay Z’s global sports division, Roc Nation Sports International and heads up their public relations which includes management of consultancy clients and driving authentic athlete storytelling/positioning.

His background is in sport & lifestyle PR having previously worked at Nike UK as the EMEA Communications Specialist across football, sportswear and basketball. He’s worked on various Premier League club kit launches producing press materials, pioneered their influencer/creator strategy and is constantly evolving the way in which athlete storytelling is executed through new media platforms. He was also recently responsible for the first Ramadan orientated activation the company has ever done.