Nora Maguire

Nora Maguire

SpecialityDirector of Marketing and Communications, The Cystic Fibrosis Trust
Director of Marketing and Communications, The Cystic Fibrosis Trust

Nora Maguire has spent over 15 years successfully persuading the public to act. From working on Sport England’s ground-breaking campaign ‘This Girl Can’ as their Senior Media Manager to leading multi-award winning campaigns for Historic England, Nora is proof that arm’s length government comms can pack a punch and deliver real and sustained behavioural change.

More recently, Nora has led the communication for the Cystic Fibrosis Trust, heading up its multi-award-winning ‘Life-saving Drugs Now’ campaign which successfully lobbied to get a new CF drugs available on the NHS, ending a four-year deadlock.  Previously, Nora has had senior media roles in both the Irish and British governments, including managing the media for the Irish President Michael D Higgins in his bid to become president of Ireland.

Nora is passionate about finding creative low- cost ways to reach and engage new audiences, galvanising them into action.