Lucy is a senior communications professional with two decades of experience in both agency and in-house roles advising a range of UK and Global public companies and private partnerships.
In her current role, Lucy is part of IBM’s global communications function and supports teams in multiple geographies tell impactful hybrid cloud stories that bring IBM, it’s values and people to life. Previously she led the IBM External Relations team for the UK and Ireland and was responsible for media strategy and execution. Before joining IBM, Lucy worked in legal PR across a diverse range of legal disciplines including commercial, criminal and litigation. Breaking news on major legal cases and reputation management for companies and individuals.
During her career she has worked across many industries on UK, European and global creative campaigns with some of the most high profile B2C and B2B brands to protect and enhance reputations. Developing content and stories to build profiles, drive organisational change or launch the latest and greatest innovations. She has led matrix teams in agency and in-house for many years, leading projects that aim to cut through the noise and make an impact on multiple channels – internally and externally.