Kaidee Horton

Kaidee Horton

SpecialityHead of Corporate Communications, LV= General Insurance
Head of Corporate Communications, LV= General Insurance

Kaidee is the Head of Corporate Communications for LV= General Insurance (LV= GI), responsible for managing the PR and Public Affairs teams and protecting the reputation of the one of the largest car and home insurers in the UK across both B2C and B2B. Since joining the company over five years ago, Kaidee has led the business through a number of corporate projects and issues, including the acquisition of LV= GI by Allianz and the subsequent acquisition of the L&G General Insurance business. Most recently, she’s also been responsible for helping the company navigate its way through the pandemic and managed the boycott of the brand in 2020 after the company’s adverts appeared on GB News.

Kaidee has over 16 years’ experience within the financial services communications industry, having started her career at the Bank of England before moving into Asset Management and then finally Insurance.