Darryl is MD and Co-Founder of performance-driven communications consultancy, Hard Numbers. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. Unlike many agency founders, Darryl spent much of his career in business development. After ten years running sales and marketing for Precise (now Kantar Media), he moved into digital marketing, running the London office of a Search Engine Marketing agency. He then moved into PR as a board director of Hotwire. Darryl is a member of the CIPR, PRCA and AMEC, but his most important job is that of father to his children, Hudson and Halia.