Vice president, Samsung Ads EuropeAlex is Vice President at Samsung Ads, Europe. Alex joined Samsung Electronics Europe from Amazon in September 2017. He is responsible for growing and building the advertising business across Samsung Smart TVs and their O&O platform across Europe by leveraging Samsung's unique first party data. Prior to joining Samsung, Alex was the Director of Amazons’ advertising business in the UK and Spain, where he was responsible for growing/building the UK and Spanish advertising business across web, mobile, Voice and Kindle platforms. Alex joined Amazon in February of 2012 from News International where he was Digital Commercial Director and was responsible for the commercial activity across all of News International's digital products. Previously, Alex worked at The Daily Telegraph, heading up a commercial development team responsible for delivery of innovative advertising solutions using online, data and print. Alex left The Telegraph in 2001 and joined Tiscali UK Ltd, the pan European ISP as UK sales director responsible for building their media offering in the UK and coordinating their sales strategy across 16 countries. Over the last three years at Tiscali he was commercial and media director responsible for their award winning portal.