Overseeing an eclectic tribe of corporate brand specialists all with a deep understanding of change
management. Driven to help organisations extend the impact of earned-first thinking in the
management of reputation and addressing some of the most important challenges facing businesses
today. Working with clients from regulated industries and listed on multiple stock markets, Sarah
understands the sensitivities and challenges of wider political and economic agendas. Combining the
magic of emotion with the best rational PR methods, Sarah and her team deliver ideas that keep
brands aligned to the values of the societies they impact. Using creativity, integrated nous and a
people-first attitude, Sarah applies the best of Zeno’s values-based methodology the Human
Project™ and Performance Communications to deliver a new chapter in corporate storytelling.
Sarah has a Post-Graduate Diploma from the Chartered Institute of Marketing and a Post Graduate
Masters in Conflict, Security and Development which addresses political, cultural and social issues
stemming from globalisation and the environment. Recent client experience spans AB InBev, Lenovo,
Motorola, Coca Cola Enterprises, Page Group, Avon, Samsung and Pladis.