Richard has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organisation for over 23 years. During this time he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. His time with each of these companies has culminated in the successful trade sale of the relevant business. Richard is now the CEO of Europe and the Americas for CARMA International, a global provider of communications evaluation tools, technology and consulting services. Prior to his career in PR measurement and insights, Richard worked in public relations for medical charity the Royal College of General Practitioners, and also for Saatchi and Saatchi’s PR business, The Rowland Company. Richard has been a board director of global trade association AMEC for over 10 years and currently served as its chairman.