Philip Trippenbach runs the specialist influencer team for Edelman London.
Philip is a digital strategist and planner with special focus on online influence. He devises and deploys strategic communications projects, integrated content marketing and influencer marketing campaigns based on digital editorial strategy. He invented the 4-dimensional RARA framework of influence now used by some of Edelman’s global clients.
Clients include ASICS, EY, GE, Heineken, HP, Juniper Networks, Knorr, Microsoft, Omo, Samsung, Shell, TRESemme, Unilever, Wacom, WD and Xbox.
Prior to joining Edelman, Philip was a digital producer with the BBC Current Affairs team and Editor-in-Chief of a networked journalism startup.