Peter Allen, Executive Director Corporate Affairs and Communications – Highways England
Executive Director Corporate Affairs and Communications
Peter’s had a varied career and been involved in some of the biggest challenges facing the UK and Europe in recent years.
He is the Executive Director of Corporate Affairs and Communications at Highways England. The new government company investing £15B into England’s Motorways and A Roads. Improving the safety of road users and road workers is his first imperative and he has pioneered new forms of communications to influence driver behaviour. Most recently with the Close Following ‘Space Invaders’ campaign designed to address one of the highest causes of serious road accidents.
With the largest investment in a generation going into road infrastructure Peter is passionate about explaining the social impact of the work and the benefits it brings to people’s actual lives, not just the significant macro-economic benefits. From the environment to heritage and from jobs to just simply getting home safely to spend time with family, Peter believes the organisation delivers more than engineering solutions.
Prior to this he spent many years in central banking.
He worked with the European Central Bank during a period of high volatility, both economically with the Euro crisis and socially with the influx of high numbers of refugees into Germany. Whilst living in Frankfurt Peter saw first-hand the impact organisations can have on people’s lives. He advised the ECB on communications and introduced methods to reach new audiences who wouldn’t otherwise connect with their Central Bank.
Whilst at the Bank of England Peter was involved in some of the biggest challenges following the financial crisis. He worked with the Prudential Regulation Authority during its inception to communicate its purpose and remit and lead the Bank’s response to the Parliamentary Commission on Banking Standards to address the negative behaviours and culture identified in the banking sector. He was also involved in the launch of polymer banknotes – a product everyone wants more of!
His methods and styles have been shared and taken on by other government organisations including other Central Banks, the European Parliament and EU Commission shifting their sometimes perceived ‘stuffy’ images to engage directly with citizens.