Lisa Jedan, Global Head of Consumer PR and Corporate Communications – Bacardi
Global Head of Consumer PR and Corporate Communications
Lisa is the Global Head of Brand PR and Corporate Communications at Bacardi-Martini Ltd. She oversees communications strategy and activation across 160 markets for the company’s award-winning portfolio of spirit brands including BACARDÍ rum, GREY GOOSE vodka, BOMBAY SAPPHIRE gin, MARTINI vermouth and sparkling wine and DEWAR’S whisky. Lisa is responsible for creating a dynamic shift in how the business approaches brand communications, balancing product PR and equity building activities, embedding the brands into the cultural conversation and championing PR as a tool to drive brand sentiment and desire.
Lisa was part of the team that launched Bono’s PRODUCT (RED) campaign, renamed London’s Dome to The O2 and has worked with MTV, Samsung, American Express, Prada and many more.