Hil leads on sustainability and CSR strategy at Iceland Foods, advising the Board and working on partnerships and communications. She was previously Head of PR for the business in the 90s and early 2000s, directing communications for the ‘Food You Can Trust’ campaign which encompassed a ban on GM Food, the removal of artificial additives and other industry- leading initiatives.
Before re-joining Iceland colleagues in 2016 she spent two years as Interim Director of Communications at Alder Hey Children’s Hospital and Charity. She has over 25 years of PR experience, mostly as an independent brand and communications consultant, specialising in social change.
In 2013 and 2016 Hil was named ‘UK outstanding freelance practitioner’ by the Chartered Institute of Public Relations. She has a passion for social enterprise and social innovation, which initially involved her helping to set up a community business in Kathmandu, Nepal, and she has since worked in Africa, Asia, Europe and the United States. She has created and run two award-winning UK consultancy businesses, and is a Trustee of the Lankelly Chase Foundation and social care charity PSS.