Emma Mead, Head of Global PR – Visit Britain/Visit England
Visit Britain/Visit England
Head of Global PR
Emma Mead is Head of Global PR and Influencer Marketing for VisitBritain/VisitEngland, responsible for creating, implementing and measuring global PR and influencer strategies, ensuring that activity is integrated throughout the organisation. Whilst running the PR programme back in 2012, Emma started to examine the metrics that were being used to report PR activity, and how relevant they were in demonstrating impact on the organisational goals. Since then she has been successful in transforming the way that PR is evaluated at VisitBritain, which has resulted in a better understanding across the business on the impact a good PR programme can have and better integration of PR as part of the marketing planning process.