Corrina Safeio, Director of Strategic and Insights – Pegasus
Director of Strategic and Insights
As Director of Strategy + Insights at Pegasus, Corrina has been responsible for developing and implementing our CHANGE planning model; putting insight and behaviour change at the heart of what we do in order to drive better measurable outcomes. Developed in collaboration with University College London’s Centre for Behaviour Change, the model provides Pegasus with a focus on ensuring every campaign has the best possible impact for our clients. Her team comprises Strategists, Researchers and Specialists in digital and influencer marketing. Before joining Pegasus, Corrina spent four years as Marketing Strategy Manager at EDF Energy developing digital interventions for customers. Prior to that she was an Associate Director at a leading integrated marketing agency, overseeing multi-million pound accounts across a range of sectors.