PR360    9 - 10 May 2019

Twitter: Getting creative on Twitter

Twitter: Getting creative on Twitter

Twitter is a useful tool for public relations professionals, offering a window on the psyche of public opinion. The platform has made recent updates, increasing word count from 140 to 280 characters – but is it better to keep messaging short and sweet?

In this session, David will outline how to develop content strategies and creative ideas on Twitter, analytics tools available to measure the effectiveness of content and campaigns, along with a review of updates to the platform.