PR360    9 - 10 May 2019

Roundtable Lunch (optional)

Roundtable Lunch (optional)

The Power of Asking – is it important for comms people to know or to ask?

With a communications industry increasingly asked to be brave and to solve more commercial challenges than ever before, our ability to influence uncompromising colleagues and those on the Board lies in the art of asking the right questions. Stuart Yeardsley and Sarah Ogden from 3 Monkeys Zeno discuss whether there is a higher power to C-suite consultancy and campaign creativity through asking before solving and should our industry place more value on this in 2019.