Roundtable discussion: Integrated or specialist?
How are ever changing industry dynamics forcing PR agencies to widen their horizons?
With clients expecting a one stop shop solution and lines blurring between PRs and Marketing, what does a good integrated campaign look like?
What are the challenges that PRs face in relation to determining the ROI of an integrated campaign?
Where does record-breaking fit within an integrated campaign? Is it a PR stunt or a multi-channel marketing campaign?
This session is available to agencies only and has limited availability. Please register your interest when you book your PR360 ticket.