PR360    9 - 10 May 2019

Roundtable discussion: Integrated or specialist?
How are ever changing industry dynamics forcing PR agencies to widen their horizons?

Roundtable discussion: Integrated or specialist?
How are ever changing industry dynamics forcing PR agencies to widen their horizons?

With clients expecting a one stop shop solution and lines blurring between PRs and Marketing, what does a good integrated campaign look like?

What are the challenges that PRs face in relation to determining the ROI of an integrated campaign?

Where does record-breaking fit within an integrated campaign? Is it a PR stunt or a multi-channel marketing campaign?

This session is available to agencies only and has limited availability. Please register your interest when you book your PR360 ticket.