PR360    9 - 10 May 2019

Panel discussion: The rise of the purpose led brand – good intentions or hot air?

Panel discussion: The rise of the purpose led brand – good intentions or hot air?

  • Do brands need to take a stance on socio-economic issues in order to prosper long-term?
  • Driving growth or a one off stunt- the dangers and pitfalls in jumping on the latest bandwagon
  • The blurring lines between marketing and communications- should communications take a lead role in developing and delivering purpose driven campaigns?