PR360   May 2020

The rise of the purpose led brand – good intentions or hot air?
Panel discussion

The rise of the purpose led brand – good intentions or hot air?
Panel discussion

  • Do brands need to take a stance on socio-economic issues in order to prosper long-term?
  • Driving growth or a one off stunt – the dangers and pitfalls in jumping on the latest bandwagon
  • The blurring lines between marketing and communications – should communications take a lead role in developing and delivering purpose driven campaigns?