09 May 2019
16:30 - 17:10
The rise of the purpose led brand – good intentions or hot air?
- Do brands need to take a stance on socio-economic issues in order to prosper long-term?
- Driving growth or a one off stunt – the dangers and pitfalls in jumping on the latest bandwagon
- The blurring lines between marketing and communications – should communications take a lead role in developing and delivering purpose driven campaigns?