PR360    9 - 10 May 2019

On-stage Q&A:  A view from the top – A CEO’s view on PR’s value to the business

On-stage Q&A:  A view from the top – A CEO’s view on PR’s value to the business

In this exciting on-stage interview we will explore the relationship between the budget holders and PR professionals.

  • How do we elevate the conversation to show value and demonstrate the necessity of PR?
  • What change is needed to get PR a seat at the top table, and how do we get top execs to understand PR’s point of view and buy-in to strategy?
  • Closing the language and metrics gap between the c-suite and the communications function