View from the top – A CEO’s view on PR’s value to the business
In this exciting on-stage interview we will explore the relationship between the budget holders and PR professionals.
- How do we elevate the conversation to show value and demonstrate the necessity of PR?
- What change is needed to get PR a seat at the top table, and how do we get top execs to understand PR’s point of view and buy-in to strategy?
- Closing the language and metrics gap between the c-suite and the communications function