Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects – Stroke Association
Measuring the impact of PR
In this session we will hear from two organisations on how they developed their measurement framework in order to evaluate their PR activity and campaigns to prove the value of PR to the senior leadership team.
- Exploring the benefits of Stroke Association’s Communications Cascade
- Selecting the right metrics for your campaigns and PR activity, and evaluating results
- Communicating your success to the board