PR360    9 - 10 May 2019

Main stage talk: Power to the people

Main stage talk: Power to the people

  • How comms analysts are harnessing the power of new technology to deliver precise measurement           
  • The tech innovations which are turbocharging the scope and quality of data available to measurement experts
  • How data and insights boost the effectiveness creative campaigns
  • Why true insight comes from humans interpreting data optimised by machines