09 May 2019
11:40 - 12:20
Lesson from Fyre Festival – how to avoid influencer marketing catastrophe/disaster? When influencer marketing goes wrong
- Where does the influencer marketing budget sit within a business and can PR own it or is it too late?
- The year of scrutiny: Avoiding reputational damage by selecting the right influencers for your brand
- What does it take to build a winning influencer campaign with a skeptical public?