PR360   May 2020

Lessons from Fyre Festival – When influencer marketing goes wrong

Lessons from Fyre Festival – When influencer marketing goes wrong

  • How do you capitalize on the advantages influencers can bring to a campaign while protecting your brand?
  • The year of scrutiny: navigating the backlash against influencer marketing
  • What does it take to build a winning influencer campaign with a skeptical public?