PR360    9 - 10 May 2019

Lesson from Fyre Festival – how to avoid influencer marketing catastrophe/disaster? When influencer marketing goes wrong

09 May 2019
11:40 - 12:20

Lesson from Fyre Festival – how to avoid influencer marketing catastrophe/disaster? When influencer marketing goes wrong

  • Where does the influencer marketing budget sit within a business and can PR own it or is it too late?
  • The year of scrutiny: Avoiding reputational damage by selecting the right influencers for your brand
  • What does it take to build a winning influencer campaign with a skeptical public?