PR360    9 - 10 May 2019

Keynote presentation: The convergence of PR & Marketing – will measurement save us all?

Keynote presentation: The convergence of PR & Marketing – will measurement save us all?

The traditional roles of PR & Marketing are continuing to merge and the division between them has become increasingly hazy. LexisNexis will share recent research on how PR professionals and Marketers view the future of their roles, and how measuring ROI is an essential ingredient to long-term success. LexisNexis will highlight the reports key findings, exploring the media shifts, changing metrics and the client-agency dynamic.

LexisNexis