Keynote presentation: Elon Musk, Jeff Bezos, Keith Weed, Donald Trump and PR’s unintended existential moment
We have a problem.
Elon Musk and the launch of his Tesla convertible into space has relegated PR to ‘great media’. Jeff Bezos’ and his ‘platform-over-branded-
In a paraphrase of Mick Jagger and Keith Richards, “what’s a poor PR person to do?”
Our industry finds itself today in an existential moment. A moment where we need to defend value to our sponsors. The problem is we are doing it without offering up a definition of our renewed purpose. We talk about disruption without disrupting ourselves.
Hold on for a high-energy and passionate plea to stake out our value and our territory.