PR360    9 - 10 May 2019

Keynote presentation: Elon Musk, Jeff Bezos

Keynote presentation: Elon Musk, Jeff Bezos, Keith Weed, Donald Trump and PR’s unintended existential moment

We have a problem.

Elon Musk and the launch of his Tesla convertible into space has relegated PR to ‘great media’.  Jeff Bezos’ and his ‘platform-over-branded-commodity’ business strategy has put untold pressure on marketing PR.  Keith Weed and Unilever’s Facebook and Google throwdown have put the media ecosystem in a spin.  Donald Trump and his assault on free speech has put partisan monologue above unfettered debate.

In a paraphrase of Mick Jagger and Keith Richards, “what’s a poor PR person to do?”

Our industry finds itself today in an existential moment.  A moment where we need to defend value to our sponsors.  The problem is we are doing it without offering up a definition of our renewed purpose.  We talk about disruption without disrupting ourselves.

Hold on for a high-energy and passionate plea to stake out our value and our territory.