PR360    9 - 10 May 2019

Talk and Q&A: Elevating the role of PR within your business

Talk and Q&A: Elevating the role of PR within your business

Measurement, evaluation and communicating the commercial impact of our work still seems to be the biggest challenge facing PRs. In this session, Grace will provide practical guidance on how to keep pace with the other marketing and digital disciplines. Attendees will learn:

  • Bridging the gap between PR and SEO- utilising digital analytics to prove the value of your work in commercial terms
  • Speaking the right language- finding the right metrics and conveying them in a way that resonates with C-Suite and external investors
  • Measurement formula 101- identify, track, report and link it back to business aims