Unpacking the Facebook algorithm
The number of Facebook users continues to climb. As users react, interact and share content, the competition rises resulting in a cluttered newsfeed and a drastic drop in organic reach.
In this rapidly changing landscape, brands are now having to add paid media to the mix in order to get cut through.
This session will outline the latest updates to the platform, the basic principles of how FB algorithms work and how to develop your comms strategy to ensure higher visibility.