PR360    9 - 10 May 2019

Case study: The power of earned media – effective social cause marketing

Case study: The power of earned media – effective social cause marketing

  • Exploring the planning and delivery of two recent campaigns that championed good causes
  • Can social purpose and profits go hand in hand- analysing the results from purpose led campaigns and how they resulted in a lift in sales and consideration
  • Partnerships and PR- building winning partnerships to ensure your message lands