PR360   7-8 September 2020

Case Study: How the Comms Team at Heathrow Achieved the Impossible

Case Study: How the Comms Team at Heathrow Achieved the Impossible

  • Exploring how Heathrow put together their comms strategy for the several year battle for a third runway
  • Choosing campaigning territories and convincing the masses, the media and various stakeholders
  • Balancing the campaign with everyday comms challenges and securing the vote