PR360 7-8 September 2020
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Advisory Board
Programme
Day 2
Why Attend
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Case Study:
Creativity in B2B Storytelling
, Tinder for Cows
Doug Bairner
, CEO –
Hectare Agritech
Jon Lonsdale
, CEO –
Octopus Group
06 May 2020
11:50 - 12:30
Doug Bairner, CEO –
Hectare Agritech
Jon Lonsdale, CEO –
Octopus Group
Case Study:
Creativity in B2B Storytelling, Tinder for Cows
How humour can be used to boost your brand and tell your story
Ensuring important messages cut through in a media frenzy
Creating the right agency/client dynamic for creative campaigns