Case Study: Creativity in B2B Storytelling, Tinder for Cows

Doug Bairner, CEO – Hectare Agritech

Jon Lonsdale, CEO – Octopus Group

06 May 2020

11:50 - 12:30

Doug Bairner, CEO – Hectare Agritech

Jon Lonsdale, CEO – Octopus Group

Case Study: Creativity in B2B Storytelling, Tinder for Cows

How humour can be used to boost your brand and tell your story
Ensuring important messages cut through in a media frenzy
Creating the right agency/client dynamic for creative campaigns