PR360 7-8 September 2020
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Case Study: Adapting Measurement to an Ever Changing Industry
Vicky Flannigan
, Senior Account Director –
Pegasus
Joe Marshall
, Senior Strategist –
Pegasus
07 May 2020
10:00 - 10:40
Vicky Flannigan, Senior Account Director –
Pegasus
Joe Marshall, Senior Strategist –
Pegasus
Case Study: Adapting Measurement to an Ever Changing Industry
Continuing to prove value as marcomms functions converge
Measuring the contribution of PR and proving its ROI
Keeping up with a fast paced industry