PR360   6-7 May 2020

Case Study: Adapting Measurement to an Ever Changing Industry

07 May 2020
10:00 - 10:40

Case Study: Adapting Measurement to an Ever Changing Industry

  • Continuing to prove value as marcomms functions converge
  • Measuring the contribution of PR and proving its ROI
  • Keeping up with a fast paced industry