Case Study: Adapting Measurement to an Ever Changing Industry

Vicky Flannigan, Senior Account Director – Pegasus

Joe Marshall, Senior Strategist – Pegasus

07 May 2020

10:00 - 10:40

Vicky Flannigan, Senior Account Director – Pegasus

Joe Marshall, Senior Strategist – Pegasus

Case Study: Adapting Measurement to an Ever Changing Industry

Continuing to prove value as marcomms functions converge
Measuring the contribution of PR and proving its ROI
Keeping up with a fast paced industry