Practical talk and Q&A: Brave brands and the future of communications
We are living in a time of geopolitical and social tensions, massive shifts in consumer values and radical changes in a brand’s role in society. It has never been more important for brands to have a point of view and take a stand. But at the same time, the risk of getting it wrong has never been greater. Understanding the future consumer, emerging attitudes, where culture and causes are heading will be a communicators secret weapon in the 2020s.