10 May 2019
09:25 - 09:50
Being transparent with your followers – new guidelines from the ASA
With the UK Ad Watchdog threatening to get tough with influencers and brands, find out how brands and influencers can be clear that an ad is an ad, ensuring they’re transparent when promoting their products and services. The interview will explore:
- An overview of the ASA guidelines and what the ASA consider to be an ad
- What disclosures need to be made to ensure ads are easily identifiable?
- What do those rules mean for brands?