PR360    9 - 10 May 2019

Practical talk and Q&A: Earned media measurement for PR – data analytics and insights to help you prove your worth

Practical talk and Q&A: Earned media measurement for PR – data analytics and insights to help you prove your worth

Measurement is essential for evaluating and optimising campaigns and demonstrating success to stakeholders.

This session will explore the techniques and tools available to practitioners to meaningfully demonstrate the effectiveness of their work, the best ways to prove the ROI of comms activities and the importance of evolving and improving best practices to keep pace with other marketing disciplines.

Reserved for event partner