Talk & Q&A: Rebuilding trust – coping with a crisis of trust in a changing, globalized landscape
The public no longer trusts you or your brand. But… they only give, purchase, or engage with organisations that they trust. Notice the gap? Every sector is impacted by today’s crisis of trust, but compounding the crisis, is a rapidly shifting global landscape. So, how do you safeguard your international organisation’s relationship with the public? How do you build and keep the public’s trust? Knowledge, preparation, and action.
In this session, attendees will learn:
Global landscape review – what you need to know when you ‘go global’.
How to be prepared – risk assessments in a global context.
What is the message – reviewing messaging with a purpose.
Unpacking the approach – how and when to leverage the public, the media, spokespeople and partners.