PR360    9 - 10 May 2019

A view from agencies and brands: what should the pitching process look like in 2019?

A view from agencies and brands: what should the pitching process look like in 2019?

  • Project v retained: With project based work on the rise, should businesses evaluate their demands on agencies during the pitching process?
  • Exploring recent examples of how businesses are changing up their pitching process to reduce time, energy and cost wastage for both agencies and brands
  • Striking a balance between giving away ideas for free and demonstrating creative flare