Programme - Day One | PR360 2019

2019 Conference Programme

9 May 2019

10 May 2019

Day 1

09 May 2019

09:00 - 09:45

Registration and refreshments

09:45 - 09:50

Danny Rogers, Editor-in-Chief – PRWeek

Welcome from PRWeek

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Danny Rogers, Editor-in-Chief – PRWeek123

Danny Rogers, Editor-in-Chief – PRWeek

09:50 - 10:00

Chairperson’s introduction and audience polling: State of the industry review

Using Slido delegates will rank the issues which they think will be the most important to the profession in the next 12 months. Polling will include elements such as:

Elevating PR to the board
The convergence of marcomms and the impact on the PR skillset
The rise of the social purpose campaign - what does it mean for brand loyalty?
Boosting productivity through attracting and retaining the right talent for your business

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10:00 - 10:30

Peter Marks, CEO – The Deltic Group

View from the top – A CEO’s view on PR’s value to the business
On-stage Q&A

In this exciting on-stage interview we will explore the relationship between the budget holders and PR professionals.

How do we elevate the conversation to show value and demonstrate the necessity of PR?
What change is needed to get PR a seat at the top table, and how do we get top execs...

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Peter Marks, CEO – The Deltic Group123

Peter Marks, CEO – The Deltic Group

10:30 - 11:00

Nik Govier, Founder and CEO – Blurred

David Child, Head of Communications and Marketing – Thomas Cook

Jamie Austin, VP Communications – Reuters

Osama Bhutta, Director of Communications – Amnesty International

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

Can PRs do it all? And should they try?
Panel Discussion

The convergence of marcomms - how can PRs make the most of this opportunity?
Exploring the changing structure of businesses marcomms function and agencies service offerings
Expanding the communications remit, but can the profession increase their budget?

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Nik Govier, Founder and CEO – Blurred123

Nik Govier, Founder and CEO – Blurred

David Child, Head of Communications and Marketing – Thomas Cook123

David Child, Head of Communications and Marketing – Thomas Cook

Jamie Austin, VP Communications – Reuters123

Jamie Austin, VP Communications – Reuters

Osama Bhutta, Director of Communications – Amnesty International123

Osama Bhutta, Director of Communications – Amnesty International

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno123

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

11:00 - 11:40

Morning refreshment break

11:40 – 12:20 Hubs

Day 1

09 May 2019

11:40 - 12:20

Lesson from Fyre Festival – how to avoid influencer marketing catastrophe/disaster? When influencer marketing goes wrong

Where does the influencer marketing budget sit within a business and can PR own it or is it too late?
The year of scrutiny: Avoiding reputational damage by selecting the right influencers for your brand
What does it take to build a winning influencer campaign with a skeptical public?

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Day 1

09 May 2019

11:40 - 12:20

Emma Mead, Head of Global PR – Visit Britain/Visit England

Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects – Stroke Association

Measuring the impact of PR
Case Study

In this session we will hear from two organisations on how they developed their measurement framework in order to evaluate their PR activity and campaigns to prove the value of PR to the senior leadership team.

Exploring the benefits of Stroke Association’s Communications Cascade
Selecting the right metrics for your campaigns and PR activity, and evaluating results
Communicating your success to the board

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Emma Mead, Head of Global PR – Visit Britain/Visit England123

Emma Mead, Head of Global PR – Visit Britain/Visit England

Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects – Stroke Association123

Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects – Stroke Association

12:30 – 13:10 Hubs

Day 1

09 May 2019

12:30 - 13:10

Charandeep Singh, Head of External Relations – Scottish Chambers of Commerce

Tips and tricks for running an integrated function

Developing an integrated team within your brand
Breaking down barriers between departments and restructuring teams more effectively
Measuring integrated campaigns to prove their effectiveness

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Charandeep Singh, Head of External Relations – Scottish Chambers of Commerce123

Charandeep Singh, Head of External Relations – Scottish Chambers of Commerce

Day 1

09 May 2019

12:30 - 13:10

Ed Couchman, General Manager – Snap Inc. UK

Adrian Thomas, Director of Communications – The London School of Economics

Youth matters: What does the younger consumer want from brands?

Shaping your approach to build brand loyalty with this new consumer demographic
Exploring alternative channels to ensure your message lands with a younger audience
Developing your brands tone of voice to build consumer relationships

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Ed Couchman, General Manager – Snap Inc. UK123

Ed Couchman, General Manager – Snap Inc. UK

Adrian Thomas, Director of Communications – The London School of Economics123

Adrian Thomas, Director of Communications – The London School of Economics

Day 1

09 May 2019

13:10 - 14:30

Networking lunch

Day 1

09 May 2019

13:10 - 14:30

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

Stuart Yeardsley, Creative Director – 3 Monkeys Zeno

Roundtable lunch (optional)

The power of asking – is it important for comms people to know or to ask? With a communications industry increasingly asked to be brave and to solve more commercial challenges than ever before, our ability to influence uncompromising colleagues and those on the Board lies in the art of asking the right questions. Stuart Yeardsley and Sarah Ogden from 3 Monkeys Zeno discuss whether there is a higher power to C-suite consultancy and campaign creativity through asking before solving and should our industry place more value on this in 2019.

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Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno123

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

Stuart Yeardsley, Creative Director – 3 Monkeys Zeno123

Stuart Yeardsley, Creative Director – 3 Monkeys Zeno

Day 1

09 May 2019

14:30 - 15:10

James Herring, CEO – Taylor Herring

Claire Mason, CEO – Man Bites Dog

Victoria Biggs,Communications Director – Trainline

What should the pitching process look like in 2019?
Panel Discussion

Project v retained: With project based work on the rise, should businesses evaluate their demands on agencies during the pitching process?
Exploring recent examples of how businesses are changing up their pitching process to reduce time, energy and cost wastage for both agencies and brands
Striking a balance between giving away ideas for free and demonstrating creative flare

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James Herring, CEO – Taylor Herring 123

James Herring, CEO – Taylor Herring

Claire Mason, CEO – Man Bites Dog123

Claire Mason, CEO – Man Bites Dog

Victoria Biggs,Communications Director – Trainline123

Victoria Biggs, Communications Director – Trainline

15:10 – 15:50 Hubs

Day 1

09 May 2019

15:10 - 15:50

Mike Sergeant, Owner – Sergeant Leadership Communications

PR for humans: The 8 principles of effective media training

Exploring the 8 principles for training your spokespeople and how to implement them effectively
Live stage interviews with event attendees, analysing how the 8 principles come to life
Building the 8 principles into your PR strategy

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Mike Sergeant, Owner – Sergeant Leadership Communications123

Mike Sergeant, Owner – Sergeant Leadership Communications

Day 1

09 May 2019

15:10 - 15:50

Paul Wheeler, Director of Corporate Communications – UK and Republic of Ireland Kellogg Company

Creating and motivating high-performing PR teams

What are the qualities of a high performing PR team?
Top tips on how to build a high performance PR team and crucially, how to maintain it
The importance of inclusion, trust, emotional safety and feedback

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Paul Wheeler, Director of Corporate Communications – UK and Republic of Ireland Kellogg Company123

Paul Wheeler, Director of Corporate Communications – UK and Republic of Ireland Kellogg Company

Day 1

09 May 2019

15:50 - 16:20

Afternoon refreshment break

16:20 - 16:45

Rose Beaumont, Senior Vice President Global Marketing & Communications – Mastercard

The power of earned media: Effective social cause marketing
Case Study

Exploring the planning and delivery of two recent campaigns that championed good causes
Can social purpose and profits go hand in hand? Analysing the results from purpose-led campaigns and how they resulted in a lift in sales and consideration
Partnerships and PR - building winning partnerships to ensure your message lands

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Rose Beaumont, Senior Vice President Global Marketing & Communications – Mastercard123

Rose Beaumont, Senior Vice President Global Marketing & Communications – Mastercard

16:45 - 17:15

Michael Valvo, Head of Communications EMEA – Uber

Sarah Kemp, Head of Communications – PageGroup

Claire Ainsley, Executive Director – Joseph Rowntree Foundation

Kerry Thorpe, Head of Communications – Ben and Jerry’s

The rise of the purpose led brand – good intentions or hot air?
Panel discussion

Do brands need to take a stance on socio-economic issues in order to prosper long-term?
Driving growth or a one off stunt- the dangers and pitfalls in jumping on the latest bandwagon
The blurring lines between marketing and communications- should communications take a lead role in developing and delivering purpose driven campaigns?

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Michael Valvo, Head of Communications EMEA – Uber123

Michael Valvo, Head of Communications EMEA – Uber

Sarah Kemp, Head of Communications – PageGroup123

Sarah Kemp, Head of Communications – PageGroup

Claire Ainsley, Executive Director – Joseph Rowntree Foundation123

Claire Ainsley, Executive Director – Joseph Rowntree Foundation

Kerry Thorpe, Head of Communications – Ben and Jerry’s123

Kerry Thorpe, Head of Communications – Ben and Jerry’s

17:15 - 17:20

Chair’s closing remarks

18:15 - 19:30

Late networking drinks

19:30 - 23:30

Gala dinner with Media360 attendees

2019 Conference Programme

9 May 2019

10 May 2019