Day 1
19 Apr 2018
WE Communications Breakfast Seminar:
What does the smart home revolution mean for branded content?
The rise of smart home technology has created a radical shift in how consumers buy and interact with brands. Today, arguably, consumers have a closer relationship with their in-home devices than they do with brands. Voice-activated smart home devices have created transactional relationships between consumers and commodities vs. value-based relationships with consumers and brands. Whilst smart home technology has enabled everyday tasks to become simpler, quicker and more convenient; it has simultaneously endangered brands and branded content in the home. WE Communications will draw on their Brands in Motion research, highlighting the key findings on consumer affiliation with computing devices... Read More
Scott Somerville, Head of Advertising PR & Campaigns – EON123
Scott Somerville, Head of Advertising PR & Campaigns – EON
Day 1
19 Apr 2018
08:30 - 09:05
Registration and refreshments
Chair’s opening remarks and audience polling
Lisa Tremble, Head of External Affairs – Direct Line Group123
Lisa Tremble, Head of External Affairs – Direct Line GroupWhat PR trends do you think will have the greatest significance in 2018? Cast your vote:
- Using data analytics to prove the value of PR
- PR needs to own SEO
- Paid vs earned – the blurring lines
- Influencer marketing – bringing authenticity back to a now paid-for channel
- Other
REFLECTING ON THE EVENTS OF 2017,
WHERE DOES PR STAND IN THE MODERN WORLD?
Day 1
19 Apr 2018
09:15 - 09:40
Opening keynote address: A turnaround built on trust: the Tesco story
Jane Lawrie, Global Communications Director – Tesco123
Jane Lawrie, Global Communications Director – TescoPanel debate: The industry’s ethical principles – what does good look like?
Valentina Kristense , Director of Growth & Communications – Oaknorth Bank123
Valentina Kristense , Director of Growth & Communications – Oaknorth BankLisa Tremble, Head of External Affairs – Direct Line Group123
Lisa Tremble, Head of External Affairs – Direct Line Group
David Sugden, Director and Head of Litigation & Legal Affairs – Edelman123
David Sugden, Director and Head of Litigation & Legal Affairs – Edelman
10:20 - 10:50
Morning refreshments and networking
10:50 – 11:30 Breakout Streams
PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS
Day 1
19 Apr 2018
Unpacking the Facebook algorithm
The number of Facebook users continues to climb. As users react, interact and share content, the competition rises resulting in a cluttered newsfeed and a drastic drop in organic reach. In this rapidly changing landscape, brands are now having to... Read More
Stephen Waddington, Chief Engagement Officer – Ketchum123
Stephen Waddington, Chief Engagement Officer – KetchumPRACTICAL MASTERCLASS: INSIGHTS AND MEASUREMENT
Day 1
19 Apr 2018
Talk and Q&A: Elevating the role of PR within your business
Measurement, evaluation and communicating the commercial impact of our work still seems to be the biggest challenge facing PRs. In this session, Grace will provide practical guidance on how to keep pace with the other marketing and digital disciplines. Attendees... Read More
Grace Garland, Director of PR & Outreach – MVF Global123
Grace Garland, Director of PR & Outreach – MVF GlobalSTRATEGY FOCUS ON: BRAND BUILDING AND REPUTATION
Day 1
19 Apr 2018
11:00 - 11:40
11:40 – 12:20 Breakout Streams
PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS
Day 1
19 Apr 2018
PRACTICAL MASTERCLASS: INSIGHTS AND MEASUREMENT
Day 1
19 Apr 2018
11:50 - 12:30
Practical talk and Q&A: Earned media measurement for PR – data analytics and insights to help you prove your worth
Measurement is essential for evaluating and optimising campaigns and demonstrating success to stakeholders. This session will explore the techniques and tools available to practitioners to meaningfully demonstrate the effectiveness of their work, the best ways to prove the ROI of... Read More
Day 1
19 Apr 2018
12:20 - 13:20
Lunch and networking
Day 1
19 Apr 2018
13:20 - 14:05
Panel debate: What is hindering diversity in PR agencies and businesses?
Sarah Stimson, Chief Executive – Taylor Bennett Foundation123
Sarah Stimson, Chief Executive – Taylor Bennett Foundation
Avril Lee, Deputy Chair & Global Health Practice – Burson-Marsteller123
Avril Lee, Deputy Chair & Global Health Practice – Burson-Marsteller14:05 - 14:25
Keynote presentation: Elon Musk, Jeff Bezos, Keith Weed, Donald Trump and PR’s unintended existential moment
We have a problem. Elon Musk and the launch of his Tesla convertible into space has relegated PR to ‘great media’. Jeff Bezos’ and his ‘platform-over-branded-commodity’ business strategy has put untold pressure on marketing PR. Keith Weed and Unilever’s Facebook and Google throwdown have put the media ecosystem in a spin. Donald Trump and his assault on free speech has put partisan monologue above unfettered debate. In a paraphrase of Mick Jagger and Keith Richards, “what’s a poor PR person to do?” Our industry finds itself today in an existential moment. A moment where we need to defend value to our sponsors. The problem is we are doing it without offering up a definition of our renewed purpose. We talk... Read More
14:35 – 15:15 Breakout Streams
PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS
Day 1
19 Apr 2018
14:35-14:45
Snapchat for PR
Snapchat 101: Snapchat, a favourite social media platform of millennials, offers major public relations opportunities. Snapchat’s storytelling and interactive features offer brands a way to engage millennials. This session will explore what you need to consider before jumping onto Snapchat,... Read More
IN-DEPTH CASE STUDY: CRISIS MANAGEMENT
Day 1
19 Apr 2018
In the spotlight: NHS – lessons learnt from the WannaCry ransomware attack
In May 2017, the WannaCry ransomware cyber-attack infected more than 300,000 computers in over 150 countries. Only one percent of NHS activity was directly affected but it was one of the most high profile victims. Informing staff and patients on... Read More
Simon Enright, Communications Director – NHS England123
Simon Enright, Communications Director – NHS England
Rachel Royall, Director of Communications – NHS Digital123
Rachel Royall, Director of Communications – NHS DigitalSTRATEGY FOCUS ON: BRAND BUILDING AND REPUTATION
Day 1
19 Apr 2018
Practical talk and Q&A: Communicating your gender pay gap – the importance of PR’s involvement during the planning stage
The gender pay reporting legislation will require businesses with over 250 employees to publish their gender pay gap every year. The deadline to report is 4th April 2018. CYBG published their gender pay gap on 19th December, with a pay... Read More
Anthony Thompson, Head of Corporate Affairs – CYBG plc123
Anthony Thompson, Head of Corporate Affairs – CYBG plcDay 1
19 Apr 2018
15:15 - 15:45
Afternoon refreshments
15:45 – 16:25 Breakout Streams
PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS
Day 1
19 Apr 2018
IN-DEPTH MASTERCLASS: CRISIS MANAGEMENT
CRISIS OF TRUST AND GLOBALISATION
Day 1
19 Apr 2018
Talk & Q&A: Rebuilding trust – coping with a crisis of trust in a changing, globalized landscape
The public no longer trusts you or your brand. But… they only give, purchase, or engage with organisations that they trust. Notice the gap? Every sector is impacted by today’s crisis of trust, but compounding the crisis, is a rapidly... Read More
Kirsten Walkom, Save the Children – Global Communications Director123
Kirsten Walkom, Save the Children – Global Communications Director
THE FUTURE APPROACH TO PR
Day 1
19 Apr 2018
Keynote presentation: The convergence of PR & Marketing – will measurement save us all?
Alexander Schwendtner, General Manager of Media Intelligence – LexisNexis123
Alexander Schwendtner, General Manager of Media Intelligence – LexisNexis
Panel debate: What do communications directors want from their agencies?
Richard Stephenson, Director of Communications – Civil Aviation Authority123
Richard Stephenson, Director of Communications – Civil Aviation Authority
David de Koning, Director of Group Communications – Funding Circle123
David de Koning, Director of Group Communications – Funding Circle
Victoria Biggs, Communications Director – Trainline123
Victoria Biggs, Communications Director – Trainline
17:25 - 17:30
Chair’s closing remarks
17:30