REFLECTING ON THE EVENTS OF 2017,
WHERE DOES PR STAND IN THE MODERN WORLD?

The rise of smart home technology has created a radical shift in how consumers buy and interact with brands. Today, arguably, consumers have a closer relationship with their in-home devices than they do with brands. Voice-activated smart home devices have created transactional relationships between consumers and commodities vs. value-based relationships with consumers and brands. Whilst smart home technology has enabled everyday tasks to become simpler, quicker and more convenient; it has simultaneously endangered brands and branded content in the home. WE Communications will draw on their Brands in Motion research, highlighting the key findings on consumer affiliation with computing devices...

WE Communications Breakfast Seminar:
What does the smart home revolution mean for branded content?

Scott Somerville, Head of Advertising PR & Campaigns – EON

Scott Somerville, Head of Advertising PR & Campaigns – EON123

Morgan Evans , Head of Communications – Samsung123

Morgan Evans , Head of Communications – Samsung

Alan VanderMolen, President – WE Communications123

Danny Rogers, Editor-in-Chief – PRWeek123

Day 1

19 Apr 2018

08:30 - 09:05

Registration and refreshments

9:05-9:10

Welcome speech

Danny Rogers, Editor-in-Chief – PRWeek123

Lisa Tremble, Head of External Affairs – Direct Line Group

09:10 - 09:15

Chair’s opening remarks and audience polling

Lisa Tremble, Head of External Affairs – Direct Line Group

Lisa Tremble, Head of External Affairs – Direct Line Group123

What PR trends do you think will have the greatest significance in 2018? Cast your vote:

Using data analytics to prove the value of PR
PR needs to own SEO
Paid vs earned – the blurring lines
Influencer marketing – bringing authenticity back to a now paid-for channel
Other

REFLECTING ON THE EVENTS OF 2017,
WHERE DOES PR STAND IN THE MODERN WORLD?

Day 1

19 Apr 2018

09:15 - 09:40

Jane Lawrie, Global Communications Director – Tesco

Opening keynote address: A turnaround built on trust: the Tesco story

Jane Lawrie, Global Communications Director – Tesco

Jane Lawrie, Global Communications Director – Tesco123

09:40 - 10:20

Valentina Kristense , Director of Growth & Communications – Oaknorth Bank

Lisa Tremble, Head of External Affairs – Direct Line Group

David Sugden, Director and Head of Litigation & Legal Affairs – Edelman

Alastair McCapra, Chief Executive – CIPR

Panel debate: The industry’s ethical principles – what does good look like?

PR’s role as the conscience of an organisation. Approach to working with clients – where do you draw the line?

Valentina Kristense , Director of Growth & Communications – Oaknorth Bank

Valentina Kristense , Director of Growth & Communications – Oaknorth Bank123

Lisa Tremble, Head of External Affairs – Direct Line Group123

Lisa Tremble, Head of External Affairs – Direct Line Group

David Sugden, Director and Head of Litigation & Legal Affairs – Edelman123

David Sugden, Director and Head of Litigation & Legal Affairs – Edelman

Alastair McCapra, Chief Executive – CIPR123

Alastair McCapra, Chief Executive – CIPR

10:20 - 10:50

Morning refreshments and networking

10:50 – 11:30 Breakout Streams

PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS

Day 1

19 Apr 2018

11:00 - 11:40

Stephen Waddington, Chief Engagement Officer – Ketchum

Unpacking the Facebook algorithm

The number of Facebook users continues to climb. As users react, interact and share content, the competition rises resulting in a cluttered newsfeed and a drastic drop in organic reach. In this rapidly changing landscape, brands are now having to...

Stephen Waddington, Chief Engagement Officer – Ketchum

Stephen Waddington, Chief Engagement Officer – Ketchum123

PRACTICAL MASTERCLASS: INSIGHTS AND MEASUREMENT

Day 1

19 Apr 2018

10:50 - 11:30

Grace Garland, Director of PR & Outreach – MVF Global

Talk and Q&A: Elevating the role of PR within your business

Measurement, evaluation and communicating the commercial impact of our work still seems to be the biggest challenge facing PRs. In this session, Grace will provide practical guidance on how to keep pace with the other marketing and digital disciplines. Attendees...

Grace Garland, Director of PR & Outreach – MVF Global

Grace Garland, Director of PR & Outreach – MVF Global123

STRATEGY FOCUS ON: BRAND BUILDING AND REPUTATION

Day 1

19 Apr 2018

11:00 - 11:40

Trevor Hardy, CEO – The Future Laboratory

Practical talk and Q&A: Brave brands and the future of communications

We are living in a time of geopolitical and social tensions, massive shifts in consumer values and radical changes in a brand’s role in society. It has never been more important for brands to have a point of view and...

Trevor Hardy, CEO – The Future Laboratory

Trevor Hardy, CEO – The Future Laboratory123

11:40 – 12:20 Breakout Streams

PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS

Day 1

19 Apr 2018

11:50 - 12:30

Rebecca Smith, Head of Media – NICE

Jay Stone, Digital Media Manager – NICE

Instagram: Interval storytelling

This session will showcase a recent three-month pilot by NICE to use interval storytelling to help sustain engagement on key issues that the organisation are addressing. They will run through the concept, planning, delivery and of course… the results.

Rebecca Smith, Head of Media – NICE

Rebecca Smith, Head of Media – NICE123

Jay Stone, Digital Media Manager – NICE123

Jay Stone, Digital Media Manager – NICE

PRACTICAL MASTERCLASS: INSIGHTS AND MEASUREMENT

Day 1

19 Apr 2018

11:50 - 12:30

Tom Ritchie, VP EMIA GTM & Product – Cision

Practical talk and Q&A: Earned media measurement for PR – data analytics and insights to help you prove your worth

Measurement is essential for evaluating and optimising campaigns and demonstrating success to stakeholders. This session will explore the techniques and tools available to practitioners to meaningfully demonstrate the effectiveness of their work, the best ways to prove the ROI of...

Tom Ritchie, VP EMIA GTM & Product – Cision

Tom Ritchie, VP EMIA GTM & Product – Cision123

Day 1

19 Apr 2018

12:20 - 13:20

Lunch and networking

Day 1

19 Apr 2018

12:30 - 13:20

Doug Male, Head of PR – Guinness World Records

John Harrington, Deputy Editor – PRWeek UK

Roundtable discussion: Integrated or specialist?
How are ever changing industry dynamics forcing PR agencies to widen their horizons?

With clients expecting a one stop shop solution and lines blurring between PRs and Marketing, what does a good integrated campaign look like? What are the challenges that PRs face in relation to determining the ROI of an integrated campaign? Where does record-breaking fit within an integrated campaign? Is it a PR stunt or a multi-channel marketing campaign? This session is available to agencies only and has limited availability. Please register your interest when you book your PR360 ticket.

Doug Male, Head of PR – Guinness World Records

Doug Male, Head of PR – Guinness World Records123

John Harrington, Deputy Editor – PRWeek UK123

John Harrington, Deputy Editor – PRWeek UK

Day 1

19 Apr 2018

13:20 - 14:05

Ashley Phillips, Account Executive – Talk PR

Sarah Stimson, Chief Executive – Taylor Bennett Foundation

Amy Rowe, Director & Partner – Foco Global

Iain Anderson, Executive Chairman – Cicero Group

Su-Mei Thompson, Chief Executive – Media Trust

Tariq Ahmed, Communications Director – Locomizer

Avril Lee, Deputy Chair & Global Health Practice – Burson-Marsteller

Panel debate: What is hindering diversity in PR agencies and businesses?

The role of PR is to understand what people feel and think, but how can the industry succeed in doing this when they are drawing on a small bubble of people? Organisations need to take a top down view, making diversity, in all forms, a boardroom level priority. This session will look to draw on the personal experiences of the speakers, exploring the current state of the industry, the steps that industry is taking to become more inclusive and the importance of having an engaged board who are the driving force behind diversity policies, initiatives and culture.

Ashley Phillips, Account Executive – Talk PR

Ashley Phillips, Account Executive – Talk PR123

Sarah Stimson, Chief Executive – Taylor Bennett Foundation123

Sarah Stimson, Chief Executive – Taylor Bennett Foundation

Amy Rowe, Director & Partner – Foco Global123

Amy Rowe, Director & Partner – Foco Global

Iain Anderson, Executive Chairman – Cicero Group123

Iain Anderson, Executive Chairman – Cicero Group

Su-Mei Thompson, Chief Executive – Media Trust123

Su-Mei Thompson, Chief Executive – Media Trust

Tariq Ahmed, Communications Director – Locomizer123

Tariq Ahmed, Communications Director – Locomizer

Avril Lee, Deputy Chair & Global Health Practice – Burson-Marsteller123

Avril Lee, Deputy Chair & Global Health Practice – Burson-Marsteller

14:05 - 14:25

We have a problem. Elon Musk and the launch of his Tesla convertible into space has relegated PR to ‘great media’. Jeff Bezos’ and his ‘platform-over-branded-commodity’ business strategy has put untold pressure on marketing PR. Keith Weed and Unilever’s Facebook and Google throwdown have put the media ecosystem in a spin. Donald Trump and his assault on free speech has put partisan monologue above unfettered debate. In a paraphrase of Mick Jagger and Keith Richards, “what’s a poor PR person to do?” Our industry finds itself today in an existential moment. A moment where we need to defend value to our sponsors. The problem is we are doing it without offering up a definition of our renewed purpose. We talk...

Keynote presentation: Elon Musk, Jeff Bezos, Keith Weed, Donald Trump and PR’s unintended existential moment

Alan VanderMolen, President – WE Communications123

Timothy Armoo, CEO – Fanbytes

14:35 – 15:15 Breakout Streams

PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS

Day 1

19 Apr 2018

14:35-14:45

Snapchat for PR

Snapchat 101: Snapchat, a favourite social media platform of millennials, offers major public relations opportunities. Snapchat’s storytelling and interactive features offer brands a way to engage millennials. This session will explore what you need to consider before jumping onto Snapchat,...

Timothy Armoo, CEO – Fanbytes

Timothy Armoo, CEO – Fanbytes123

IN-DEPTH CASE STUDY: CRISIS MANAGEMENT

Day 1

19 Apr 2018

14:35-14:45

Simon Enright, Communications Director – NHS England

Rachel Royall, Director of Communications – NHS Digital

In the spotlight: NHS – lessons learnt from the WannaCry ransomware attack

In May 2017, the WannaCry ransomware cyber-attack infected more than 300,000 computers in over 150 countries. Only one percent of NHS activity was directly affected but it was one of the most high profile victims. Informing staff and patients on...

Simon Enright, Communications Director – NHS England

Simon Enright, Communications Director – NHS England123

Rachel Royall, Director of Communications – NHS Digital123

Rachel Royall, Director of Communications – NHS Digital

STRATEGY FOCUS ON: BRAND BUILDING AND REPUTATION

Day 1

19 Apr 2018

14:35-14:45

Anthony Thompson, Head of Corporate Affairs – CYBG plc

Practical talk and Q&A: Communicating your gender pay gap – the importance of PR’s involvement during the planning stage

The gender pay reporting legislation will require businesses with over 250 employees to publish their gender pay gap every year. The deadline to report is 4th April 2018. CYBG published their gender pay gap on 19th December, with a pay...

Anthony Thompson, Head of Corporate Affairs – CYBG plc

Anthony Thompson, Head of Corporate Affairs – CYBG plc123

Day 1

19 Apr 2018

15:15 - 15:45

Afternoon refreshments

15:45 – 16:25 Breakout Streams

PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS

Day 1

19 Apr 2018

15:55-16:35

David Wilding, Director of Planning – Twitter

Twitter: Getting creative on Twitter

Twitter is a useful tool for public relations professionals, offering a window on the psyche of public opinion. The platform has made recent updates, increasing word count from 140 to 280 characters – but is it better to keep messaging...

David Wilding, Director of Planning – Twitter

David Wilding, Director of Planning – Twitter123

IN-DEPTH MASTERCLASS: CRISIS MANAGEMENT

Day 1

19 Apr 2018

15:55-16:35

Kate Hartley, Co-founder – Polpeo

Live crisis simulation

Experience what it’s like to manage a live crisis as it unfolds on social and digital media. Using Polpeo, an interactive crisis simulation platform, you will work in teams to manage your reputation as a crisis hits in real-time. The...

Kate Hartley, Co-founder – Polpeo

Kate Hartley, Co-founder – Polpeo123

CRISIS OF TRUST AND GLOBALISATION

Day 1

19 Apr 2018

15:55-16:35

Kirsten Walkom, Save the Children – Global Communications Director

Talk & Q&A: Rebuilding trust – coping with a crisis of trust in a changing, globalized landscape

The public no longer trusts you or your brand. But… they only give, purchase, or engage with organisations that they trust. Notice the gap? Every sector is impacted by today’s crisis of trust, but compounding the crisis, is a rapidly...

Kirsten Walkom, Save the Children – Global Communications Director

Kirsten Walkom, Save the Children – Global Communications Director123

THE FUTURE APPROACH TO PR

Day 1

19 Apr 2018

16:25 - 16:45

Alexander Schwendtner, General Manager of Media Intelligence – LexisNexis

LexisNexis

Keynote presentation: The convergence of PR & Marketing – will measurement save us all?

The traditional roles of PR & Marketing are continuing to merge and the division between them has become increasingly hazy. LexisNexis will share recent research on how PR professionals and Marketers view the future of their roles, and how measuring ROI is an essential ingredient to long-term success. LexisNexis will highlight the reports key findings, exploring the media shifts, changing metrics and the client-agency dynamic. LexisNexis

Alexander Schwendtner, General Manager of Media Intelligence – LexisNexis

Alexander Schwendtner, General Manager of Media Intelligence – LexisNexis123

LexisNexis123

LexisNexis

16:45 - 17:25

Richard Stephenson, Director of Communications – Civil Aviation Authority

Guy Esnouf, Director of Communications – npower

David de Koning, Director of Group Communications – Funding Circle

Victoria Biggs, Communications Director – Trainline

Mario Ambrosi, Communications Director – Anchor

Panel debate: What do communications directors want from their agencies?

Audience polling – cast your vote: A. Creativity B. One-stop shop C. Specialists D. Virtual agencies E. In-house agency F. Other