PR360 6-7 May 2020
Open Menu
HOME
2019 Programme
2019 Programme – Day One
2019 Programme – Day Two
Advisory Board
Why Attend
Venue
HOME
2019 Programme
2019 Programme – Day One
2019 Programme – Day Two
Advisory Board
Why Attend
Venue
|
Conference Programme
9 May 2019
10 May 2019
Day 1
09 May 2019
09:00 - 09:45
Registration and refreshments
09:45 - 09:50
Danny Rogers, Editor-in-Chief –
PRWeek UK
Welcome from PRWeek
View full session details
Danny Rogers, Editor-in-Chief –
PRWeek UK
123
Danny Rogers
, Editor-in-Chief –
PRWeek UK
09:50 - 10:00
Harriet Minter, Journalist & broadcaster
Chairperson’s introduction and audience polling: State of the industry review
Using Slido delegates will rank the issues which they think will be the most important to the profession in the next 12 months. Polling will include elements such as:
Elevating PR to the board
The convergence of marcomms and the impact on the PR skillset
The rise of the social purpose campaign - what does it mean for brand loyalty?
Boosting productivity through attracting and retaining the right talent for your business
View full session details
Harriet Minter, Journalist & broadcaster123
Harriet Minter
, Journalist & broadcaster
10:00 - 10:30
Harriet Minter, Journalist & broadcaster
Peter Marks, CEO –
The Deltic Group
View from the top – A CEO’s view on PR’s value to the business
On-stage Q&A
In this exciting on-stage interview we will explore the relationship between the budget holders and PR professionals.
How do we elevate the conversation to show value and demonstrate the necessity of PR?
What change is needed to get PR a seat at the top table, and how do we get top execs...
View full details
View full session details
Harriet Minter, Journalist & broadcaster123
Harriet Minter
, Journalist & broadcaster
Peter Marks, CEO –
The Deltic Group
123
Peter Marks
, CEO –
The Deltic Group
10:25 - 10:55
Nik Govier, Founder and CEO –
Blurred
David Child, Head of Communications and Marketing –
Thomas Cook
Jamie Austin, VP Communications –
Reuters
Osama Bhutta, Director of Communications –
Amnesty International
Sarah Ogden, Head of Corporate Brand –
3 Monkeys Zeno
Can PRs do it all? And should they try?
Panel Discussion
The convergence of marcomms - how can PRs make the most of this opportunity?
Exploring the changing structure of businesses marcomms function and agencies service offerings
Expanding the communications remit, but can the profession increase their budget?
View full session details
Nik Govier, Founder and CEO –
Blurred
123
Nik Govier
, Founder and CEO –
Blurred
David Child, Head of Communications and Marketing –
Thomas Cook
123
David Child
, Head of Communications and Marketing –
Thomas Cook
Jamie Austin, VP Communications –
Reuters
123
Jamie Austin
, VP Communications –
Reuters
Osama Bhutta, Director of Communications –
Amnesty International
123
Osama Bhutta
, Director of Communications –
Amnesty International
Sarah Ogden, Head of Corporate Brand –
3 Monkeys Zeno
123
Sarah Ogden
, Head of Corporate Brand –
3 Monkeys Zeno
10:55 - 11:25
Morning refreshment break
11:25 – 12:05 Hubs
Day 1
09 May 2019
11:40 - 12:20
Philip Trippenbach , UK Head of Influencer –
Edelman
Jason Freeman, Director of Consumer Law –
Competition and Markets Authority
Katie Hunter, Social and Influencer Lead –
Karmarama
Alfie Deyes,
YouTuber and Vlogger
Lessons from Fyre Festival – When influencer marketing goes wrong
How do you capitalize on the advantages influencers can bring to a campaign while protecting your brand?
The year of scrutiny: navigating the backlash against influencer marketing
What does it take to build a winning influencer campaign with a skeptical public?
View full session details
Philip Trippenbach , UK Head of Influencer –
Edelman
123
Philip Trippenbach
, UK Head of Influencer –
Edelman
Jason Freeman, Director of Consumer Law –
Competition and Markets Authority
123
Jason Freeman
, Director of Consumer Law –
Competition and Markets Authority
Katie Hunter, Social and Influencer Lead –
Karmarama
123
Katie Hunter
, Social and Influencer Lead –
Karmarama
Alfie Deyes,
YouTuber and Vlogger
123
Alfie Deyes
,
YouTuber and Vlogger
Day 1
09 May 2019
11:40 - 12:20
Emma Mead, Head of Global PR –
Visit Britain/Visit England
Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects –
Stroke Association
Richard Bagnall, Chairman –
AMEC
Measuring the impact of PR
Case Study
In this session we will hear from two organisations on how they developed their measurement framework in order to evaluate their PR activity and campaigns to prove the value of PR to the senior leadership team.
Exploring the benefits of Stroke Association’s Communications Cascade
Selecting the right metrics for your campaigns and PR activity, and evaluating results
Communicating your success to the board
View full session details
Emma Mead, Head of Global PR –
Visit Britain/Visit England
123
Emma Mead
, Head of Global PR –
Visit Britain/Visit England
Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects –
Stroke Association
123
Anil Ranchod
, Deputy Director Public Relations and Communications – Media and Special Projects –
Stroke Association
Richard Bagnall, Chairman –
AMEC
123
Richard Bagnall
, Chairman –
AMEC
12:15 – 12:55 Hubs
Day 1
09 May 2019
12:30 - 13:10
Justine Bower, Director of Communications – consumer & social –
UKTV
Charandeep Singh, Deputy Chief Executive –
Scottish Chambers of Commerce
John Harrington, Deputy Editor –
PRWeek UK
Tips and tricks for running an integrated function
Developing an integrated team within your brand
Breaking down barriers between departments and restructuring teams more effectively
Measuring integrated campaigns to prove their effectiveness
View full session details
Justine Bower, Director of Communications – consumer & social –
UKTV
123
Justine Bower
, Director of Communications – consumer & social –
UKTV
Charandeep Singh, Deputy Chief Executive –
Scottish Chambers of Commerce
123
Charandeep Singh
, Deputy Chief Executive –
Scottish Chambers of Commerce
John Harrington, Deputy Editor –
PRWeek UK
123
John Harrington
, Deputy Editor –
PRWeek UK
Day 1
09 May 2019
12:30 - 13:10
Corrina Safeio, Director of Strategic and Insights –
Pegasus
Stuart Hehir, Creative Director-
Pegasus
Can behavioural science save lives?
How to apply complex behaviour change theory to tackle every day challenge
How behavioural science delivers better creative outputs and ideas, while focusing on outcomes not just outputs
How to put in place metrics to not just measure engagement and reach, but intent and changes in behaviour?
View full session details
Corrina Safeio, Director of Strategic and Insights –
Pegasus
123
Corrina Safeio
, Director of Strategic and Insights –
Pegasus
Stuart Hehir, Creative Director-
Pegasus
123
Stuart Hehir
, Creative Director-
Pegasus
Day 1
09 May 2019
12:55 - 14:00
Networking lunch
Day 1
09 May 2019
13:00 - 14:00
Sarah Ogden, Head of Corporate Brand –
3 Monkeys Zeno
Stuart Yeardsley, Creative Director –
3 Monkeys Zeno
Roundtable lunch (optional)
The power of asking – is it important for comms people to know or to ask?
With a communications industry increasingly asked to be brave and to solve more commercial challenges than ever before, our ability to influence uncompromising colleagues and those on the Board lies in the art of asking the right questions. Stuart Yeardsley and Sarah Ogden from 3 Monkeys Zeno discuss whether there is a higher power to C-suite consultancy and campaign creativity through asking before solving and should our industry place more value on this in 2019.
View full session details
Sarah Ogden, Head of Corporate Brand –
3 Monkeys Zeno
123
Sarah Ogden
, Head of Corporate Brand –
3 Monkeys Zeno
Stuart Yeardsley, Creative Director –
3 Monkeys Zeno
123
Stuart Yeardsley
, Creative Director –
3 Monkeys Zeno
Day 1
09 May 2019
14:00 - 14:30
Eilidh Macdonald, Head of Agency –
Signal
Ruth Allchurch, Managing Director –
WE Comms
Lorna O’Neill, Head of External Communication –
Thomas Cook Airline
James Herring, CEO –
Taylor Herring
Claire Mason, CEO –
Man Bites Dog
What should the pitching process look like in 2019?
Panel Discussion
Project v retained: With project based work on the rise, should businesses evaluate their demands on agencies during the pitching process?
Exploring recent examples of how businesses are changing up their pitching process to reduce time, energy and cost wastage for both agencies and brands
Striking a balance between giving away ideas for free and demonstrating creative flare
View full session details
Eilidh Macdonald, Head of Agency –
Signal
123
Eilidh Macdonald
, Head of Agency –
Signal
Ruth Allchurch, Managing Director –
WE Comms
123
Ruth Allchurch
, Managing Director –
WE Comms
Lorna O’Neill, Head of External Communication –
Thomas Cook Airline
123
Lorna O’Neill
, Head of External Communication –
Thomas Cook Airline
James Herring, CEO –
Taylor Herring
123
James Herring
, CEO –
Taylor Herring
Claire Mason, CEO –
Man Bites Dog
123
Claire Mason
, CEO –
Man Bites Dog
14:30 - 14:50
Orla Graham, Senior Client Insights Manager –
Cision
Harriet Minter, Journalist & broadcaster
Main stage talk: Power to the people
How comms analysts are harnessing the power of new technology to deliver precise measurement
The tech innovations which are turbocharging the scope and quality of data available to measurement experts
How data and insights boost the effectiveness creative campaigns
Why true insight comes from humans interpreting data optimised by machines
View full session details
Orla Graham, Senior Client Insights Manager –
Cision
123
Orla Graham
, Senior Client Insights Manager –
Cision
Harriet Minter, Journalist & broadcaster123
Harriet Minter
, Journalist & broadcaster
14:50 – 15:30 Hubs
Day 1
09 May 2019
14:50 - 15:30
Mike Sergeant, Owner –
Sergeant Leadership Communications
PR for humans: The 8 principles of effective media training
Exploring the 8 principles for training your spokespeople and how to implement them effectively
Live stage interviews with event attendees, analysing how the 8 principles come to life
Building the 8 principles into your PR strategy
View full session details
Mike Sergeant, Owner –
Sergeant Leadership Communications
123
Mike Sergeant
, Owner –
Sergeant Leadership Communications
Day 1
09 May 2019
14:50 - 15:30
Paul Wheeler, Director of Corporate Communications –
UK and Republic of Ireland Kellogg Company
Creating and motivating high-performing PR teams
What are the qualities of a high performing PR team?
Top tips on how to build a high performance PR team and crucially, how to maintain it
The importance of inclusion, trust, emotional safety and feedback
View full session details
Paul Wheeler, Director of Corporate Communications –
UK and Republic of Ireland Kellogg Company
123
Paul Wheeler
, Director of Corporate Communications –
UK and Republic of Ireland Kellogg Company
Day 1
09 May 2019
15:30 - 15:50
Afternoon refreshment break
15:50 - 16:30
Hil Berg, Head of Sustainability and CSR –
Iceland
Ruth Allchurch, Managing Director –
WE Comms
The power of earned media – using purpose to differentiate your brand
Case Study
How to use social purpose to help your brand stand out
The context of purpose in corporate activism and the role of organisational culture in campaigns
Saving Rang- tan campaign: Exploring the background to Iceland’s palm oil pledge
View full session details
Hil Berg, Head of Sustainability and CSR –
Iceland
123
Hil Berg
, Head of Sustainability and CSR –
Iceland
Ruth Allchurch, Managing Director –
WE Comms
123
Ruth Allchurch
, Managing Director –
WE Comms
16:30 - 17:10
James Warren, Strategic Development Director –
MSL
Kathleen Enright, Deputy MD –
Salterbaxter
Lottie Dominiczak, Head of Communications –
Uber
Sarah Kemp, Head of Communications –
PageGroup
Kerry Thorpe, Head of Communications –
Ben and Jerry’s
The rise of the purpose led brand – good intentions or hot air?
Panel discussion
Do brands need to take a stance on socio-economic issues in order to prosper long-term?
Driving growth or a one off stunt- the dangers and pitfalls in jumping on the latest bandwagon
The blurring lines between marketing and communications- should communications take a lead role in developing and delivering purpose driven campaigns?
View full session details
James Warren, Strategic Development Director –
MSL
123
James Warren
, Strategic Development Director –
MSL
Kathleen Enright, Deputy MD –
Salterbaxter
123
Kathleen Enright
, Deputy MD –
Salterbaxter
Lottie Dominiczak, Head of Communications –
Uber
123
Lottie Dominiczak
, Head of Communications –
Uber
Sarah Kemp, Head of Communications –
PageGroup
123
Sarah Kemp
, Head of Communications –
PageGroup
Kerry Thorpe, Head of Communications –
Ben and Jerry’s
123
Kerry Thorpe
, Head of Communications –
Ben and Jerry’s
17:10 - 17:15
Harriet Minter, Journalist & broadcaster
Chair’s closing remarks
View full session details
Harriet Minter, Journalist & broadcaster123
Harriet Minter
, Journalist & broadcaster
18:15 - 19:30
Late networking drinks
19:30 - 23:30
Gala dinner with Media360 attendees
2019 Conference Programme
9 May 2019
10 May 2019