Programme - Day One | PR360 2020

Danny Rogers, Editor-in-Chief – PRWeek UK

Danny Rogers, Editor-in-Chief – PRWeek UK123

09:50 - 10:00

Using Slido delegates will rank the issues which they think will be the most important to the profession in the next 12 months. Polling will include elements such as:

Chairperson’s introduction and audience polling: State of the industry review

Elevating PR to the board
The convergence of marcomms and the impact on the PR skillset
The rise of the social purpose campaign - what does it mean for brand loyalty?
Boosting productivity through attracting and retaining the right talent for your business

Harriet Minter, Journalist & broadcaster123

10:00 - 10:30

Peter Marks, CEO – The Deltic Group

View from the top – A CEO’s view on PR’s value to the business
On-stage Q&A

In this exciting on-stage interview we will explore the relationship between the budget holders and PR professionals.

How do we elevate the conversation to show value and demonstrate the necessity of PR?
What change is needed to get PR a seat at the top table, and how do we get top execs...

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Harriet Minter, Journalist & broadcaster123

Peter Marks, CEO – The Deltic Group

Peter Marks, CEO – The Deltic Group123

10:25 - 10:55

Nik Govier, Founder and CEO – Blurred

David Child, Head of Communications and Marketing – Thomas Cook

Jamie Austin, VP Communications – Reuters

Osama Bhutta, Director of Communications – Amnesty International

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

Can PRs do it all? And should they try?
Panel Discussion

The convergence of marcomms - how can PRs make the most of this opportunity?
Exploring the changing structure of businesses marcomms function and agencies service offerings
Expanding the communications remit, but can the profession increase their budget?

Nik Govier, Founder and CEO – Blurred

Nik Govier, Founder and CEO – Blurred123

David Child, Head of Communications and Marketing – Thomas Cook123

David Child, Head of Communications and Marketing – Thomas Cook

Jamie Austin, VP Communications – Reuters123

Jamie Austin, VP Communications – Reuters

Osama Bhutta, Director of Communications – Amnesty International123

Osama Bhutta, Director of Communications – Amnesty International

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno123

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

10:55 - 11:25

Morning refreshment break

11:25 – 12:05 Hubs

Day 1

09 May 2019

11:40 - 12:20

Philip Trippenbach , UK Head of Influencer – Edelman

Jason Freeman, Director of Consumer Law – Competition and Markets Authority

Katie Hunter, Social and Influencer Lead – Karmarama

Alfie Deyes,YouTuber and Vlogger

Lessons from Fyre Festival – When influencer marketing goes wrong

How do you capitalize on the advantages influencers can bring to a campaign while protecting your brand?
The year of scrutiny: navigating the backlash against influencer marketing
What does it take to build a winning influencer campaign with a skeptical public?

Philip Trippenbach , UK Head of Influencer – Edelman

Philip Trippenbach , UK Head of Influencer – Edelman123

Jason Freeman, Director of Consumer Law – Competition and Markets Authority123

Jason Freeman, Director of Consumer Law – Competition and Markets Authority

Katie Hunter, Social and Influencer Lead – Karmarama123

Katie Hunter, Social and Influencer Lead – Karmarama

Alfie Deyes,YouTuber and Vlogger123

Alfie Deyes, YouTuber and Vlogger

Day 1

09 May 2019

11:40 - 12:20

Emma Mead, Head of Global PR – Visit Britain/Visit England

Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects – Stroke Association

Richard Bagnall, Chairman – AMEC

Measuring the impact of PR
Case Study

In this session we will hear from two organisations on how they developed their measurement framework in order to evaluate their PR activity and campaigns to prove the value of PR to the senior leadership team.

Exploring the benefits of Stroke Association’s Communications Cascade
Selecting the right metrics for your campaigns and PR activity, and evaluating results
Communicating your success to the board

Emma Mead, Head of Global PR – Visit Britain/Visit England

Emma Mead, Head of Global PR – Visit Britain/Visit England123

Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects – Stroke Association123

Anil Ranchod, Deputy Director Public Relations and Communications – Media and Special Projects – Stroke Association

Richard Bagnall, Chairman – AMEC123

Richard Bagnall, Chairman – AMEC

12:15 – 12:55 Hubs

Day 1

09 May 2019

12:30 - 13:10

Justine Bower, Director of Communications – consumer & social – UKTV

Charandeep Singh, Deputy Chief Executive – Scottish Chambers of Commerce

John Harrington, Deputy Editor – PRWeek UK

Tips and tricks for running an integrated function

Developing an integrated team within your brand
Breaking down barriers between departments and restructuring teams more effectively
Measuring integrated campaigns to prove their effectiveness

Justine Bower, Director of Communications – consumer & social – UKTV

Justine Bower, Director of Communications – consumer & social – UKTV123

Charandeep Singh, Deputy Chief Executive – Scottish Chambers of Commerce123

Charandeep Singh, Deputy Chief Executive – Scottish Chambers of Commerce

John Harrington, Deputy Editor – PRWeek UK123

John Harrington, Deputy Editor – PRWeek UK

Day 1

09 May 2019

12:30 - 13:10

Corrina Safeio, Director of Strategic and Insights – Pegasus

Stuart Hehir, Creative Director- Pegasus

Can behavioural science save lives?

How to apply complex behaviour change theory to tackle every day challenge
How behavioural science delivers better creative outputs and ideas, while focusing on outcomes not just outputs
How to put in place metrics to not just measure engagement and reach, but intent and changes in behaviour?

Corrina Safeio, Director of Strategic and Insights – Pegasus

Corrina Safeio, Director of Strategic and Insights – Pegasus123

Stuart Hehir, Creative Director- Pegasus123

Stuart Hehir, Creative Director- Pegasus

Day 1

09 May 2019

12:55 - 14:00

Networking lunch

Day 1

09 May 2019

13:00 - 14:00

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

Stuart Yeardsley, Creative Director – 3 Monkeys Zeno

Roundtable lunch (optional)

The power of asking – is it important for comms people to know or to ask? With a communications industry increasingly asked to be brave and to solve more commercial challenges than ever before, our ability to influence uncompromising colleagues and those on the Board lies in the art of asking the right questions. Stuart Yeardsley and Sarah Ogden from 3 Monkeys Zeno discuss whether there is a higher power to C-suite consultancy and campaign creativity through asking before solving and should our industry place more value on this in 2019.

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno

Sarah Ogden, Head of Corporate Brand – 3 Monkeys Zeno123

Stuart Yeardsley, Creative Director – 3 Monkeys Zeno123

Stuart Yeardsley, Creative Director – 3 Monkeys Zeno

Day 1

09 May 2019

14:00 - 14:30

Eilidh Macdonald, Head of Agency – Signal

Lorna O’Neill, Head of External Communication – Thomas Cook Airline

James Herring, CEO – Taylor Herring

Claire Mason, CEO – Man Bites Dog

What should the pitching process look like in 2019?
Panel Discussion

Project v retained: With project based work on the rise, should businesses evaluate their demands on agencies during the pitching process?
Exploring recent examples of how businesses are changing up their pitching process to reduce time, energy and cost wastage for both agencies and brands
Striking a balance between giving away ideas for free and demonstrating creative flare

Eilidh Macdonald, Head of Agency – Signal

Eilidh Macdonald, Head of Agency – Signal123

Ruth Allchurch, Managing Director – WE Comms 123

Lorna O’Neill, Head of External Communication – Thomas Cook Airline

Lorna O’Neill, Head of External Communication – Thomas Cook Airline123

James Herring, CEO – Taylor Herring 123

James Herring, CEO – Taylor Herring

Claire Mason, CEO – Man Bites Dog123

Claire Mason, CEO – Man Bites Dog

14:30 - 14:50

Orla Graham, Senior Client Insights Manager – Cision

Main stage talk: Power to the people

How comms analysts are harnessing the power of new technology to deliver precise measurement
The tech innovations which are turbocharging the scope and quality of data available to measurement experts
How data and insights boost the effectiveness creative campaigns
Why true insight comes from humans interpreting data optimised by machines

Orla Graham, Senior Client Insights Manager – Cision

Orla Graham, Senior Client Insights Manager – Cision 123

Harriet Minter, Journalist & broadcaster123

Mike Sergeant, Owner – Sergeant Leadership Communications

14:50 – 15:30 Hubs

Day 1

09 May 2019

14:50 - 15:30

PR for humans: The 8 principles of effective media training

Exploring the 8 principles for training your spokespeople and how to implement them effectively
Live stage interviews with event attendees, analysing how the 8 principles come to life
Building the 8 principles into your PR strategy

Mike Sergeant, Owner – Sergeant Leadership Communications

Mike Sergeant, Owner – Sergeant Leadership Communications123

Day 1

09 May 2019

14:50 - 15:30

Paul Wheeler, Director of Corporate Communications – UK and Republic of Ireland Kellogg Company

Creating and motivating high-performing PR teams

What are the qualities of a high performing PR team?
Top tips on how to build a high performance PR team and crucially, how to maintain it
The importance of inclusion, trust, emotional safety and feedback

Paul Wheeler, Director of Corporate Communications – UK and Republic of Ireland Kellogg Company

Paul Wheeler, Director of Corporate Communications – UK and Republic of Ireland Kellogg Company123

Day 1

09 May 2019

15:30 - 15:50

Afternoon refreshment break

15:50 - 16:30

Hil Berg, Head of Sustainability and CSR – Iceland

The power of earned media – using purpose to differentiate your brand
Case Study

How to use social purpose to help your brand stand out
The context of purpose in corporate activism and the role of organisational culture in campaigns
Saving Rang- tan campaign: Exploring the background to Iceland’s palm oil pledge

Hil Berg, Head of Sustainability and CSR – Iceland

Hil Berg, Head of Sustainability and CSR – Iceland 123

Ruth Allchurch, Managing Director – WE Comms 123

James Warren, Strategic Development Director – MSL

16:30 - 17:10

Kathleen Enright, Deputy MD – Salterbaxter

Lottie Dominiczak, Head of Communications – Uber

Sarah Kemp, Head of Communications – PageGroup

Kerry Thorpe, Head of Communications – Ben and Jerry’s

The rise of the purpose led brand – good intentions or hot air?
Panel discussion

Do brands need to take a stance on socio-economic issues in order to prosper long-term?
Driving growth or a one off stunt- the dangers and pitfalls in jumping on the latest bandwagon
The blurring lines between marketing and communications- should communications take a lead role in developing and delivering purpose driven campaigns?