Day 1
20 Apr 2018
Breakfast Workshop: Media training for this millennium
As brands today grapple with how to best utilise emerging technologies to communicate and engage with their audiences, the need to exhibit authenticity, trustworthiness and a sense of purpose has never been greater. This means that the outdated approach to communications coaching of formulating three key messages and knowing how to block and bridge are no longer enough. In fact, if done poorly, spokespeople for brands can do more harm than good during their media opportunities and public speaking events. Clarity’s Master Class is a Media Training for this millennium – an advanced Communications Coaching 301 graduate level offering. Attendees... Read More
Juliana Silva, Communications Specialist – Clarity Media Group123
Juliana Silva, Communications Specialist – Clarity Media Group
Bill McGowan, Founder and CEO – Clarity Media Group123
Bill McGowan, Founder and CEO – Clarity Media GroupDay 1
20 Apr 2018
08:45 - 09:30
Registration and refreshments
Chair’s opening remarks
Zoe Clapp, Chief Marketing and Communications Officer – UKTV123
Zoe Clapp, Chief Marketing and Communications Officer – UKTV
CONVERGENCE CONTINUES TO SHAKE THE INDUSTRY
– HOW TO STAY RELEVANT
Day 1
20 Apr 2018
Keynote presentation: The power of PR – achieving your brand goals
Winston Eavis, Director of PR & Events – Western Europe – Huawei123
Winston Eavis, Director of PR & Events – Western Europe – Huawei
Panel debate: What will the agency of the future look like?
Molly Aldridge, CEO & Co founder – M&C Saatchi PR123
Molly Aldridge, CEO & Co founder – M&C Saatchi PR
Stef Jones, Creative Partner – Big Al’s Creative Emporium123
Stef Jones, Creative Partner – Big Al’s Creative EmporiumKeynote presentation: Is PR any good?
Industries and arts have pinnacles: achievements, awards, challenges and accolades that say, “you’ve really made it”. In fitness, it may be completing the Iron Man or participating in the Olympics. In film, it may be a shiny statuette or enjoying a star on the Walk of Fame. And business? Well, making your first million or gracing the cover of Forbes is pretty special. O’Sullivan will look through the history of PR, assessing our pinnacles, and hopefully answering the question, “is PR actually any good?” If it is, how can we... Read More
Kev O’Sullivan, Executive Creative Director – FleishmanHillard Fishburn123
Kev O’Sullivan, Executive Creative Director – FleishmanHillard Fishburn11:10 - 11:40
Morning refreshments and networking
11:40 – 12:20 Breakout Streams
PRACTICAL MASTERCLASS: DIGITAL, SOCIAL AND TOOLS
Day 1
20 Apr 2018
Talk & Q&A: How to ensure talent-led collaborations deliver the return on investment they should
Did you know that successful influencer and celebrity-led campaigns can deliver an average ROI of 1700%? In this session we will look into the importance of a data-driven approach to identifying the right talent and offer practical advice and examples... Read More
Lauren Spearman, Digital Manager – Benefit Cosmetics UK123
Lauren Spearman, Digital Manager – Benefit Cosmetics UK
Sarah Penny, Head of Content – Celebrity Intelligence and Fashion & Beauty Monitor123
Sarah Penny, Head of Content – Celebrity Intelligence and Fashion & Beauty MonitorIN-DEPTH CASE STUDIES: BUILDING BRAND RELEVANCE
Day 1
20 Apr 2018
Case studies and Q&A: Brands and good causes in the modern era
Historically brands have avoided taking a point of view on difficult issues. But in today’s world, where consumers are increasingly buying from organisations because of their values, companies can no longer shy away from having a voice. There have been... Read More
Gavin Davis, Director of Corporate Communications & Campaigns – Sky123
Gavin Davis, Director of Corporate Communications & Campaigns – Sky
David Paterson, Corporate Affairs Director – Heineken UK123
David Paterson, Corporate Affairs Director – Heineken UK
Rosie Shephard, Founder – Luxury Communications Council123
Rosie Shephard, Founder – Luxury Communications CouncilSTRATEGY FOCUS ON: MEDIA RELATIONS - NEXT STEPS
Day 1
20 Apr 2018
Panel debate: How PRs should adapt to the new media age
With sponsored content on the rise and brands increasingly relied upon to fund online media, where does earned media fit in and how can PRs adapt to the new media age? This session will bring together a panel of media... Read More
Rachel Thompson, Senior UK Lifestyle Reporter – Mashable123
Rachel Thompson, Senior UK Lifestyle Reporter – Mashable
Drew Cullen, Editor-in-Chief & Owner – Situation Publishing123
Drew Cullen, Editor-in-Chief & Owner – Situation Publishing
12:30 – 13:10 Breakout Streams
STRATEGY FOCUS ON: DIGITAL, SOCIAL AND TOOLS
Day 1
20 Apr 2018
Panel debate: Is the micro-influencer bubble about to burst?
James Erskine, Director & Founder – Social Circle123
James Erskine, Director & Founder – Social Circle
Alexandra Toms, Digital Community Manager – Laurent-Perrier UK123
Alexandra Toms, Digital Community Manager – Laurent-Perrier UK
IN-DEPTH CASE STUDIES: REPUTATION MANAGEMENT
Day 1
20 Apr 2018
Case studies and Q&A: Practical ways to deal with fake news
Eddie Gershon, Founder and Managing Director – Eddie Gershon Media Relations123
Eddie Gershon, Founder and Managing Director – Eddie Gershon Media RelationsSTRATEGY FOCUS ON: MEDIA RELATIONS- NEXT STEPS
Day 1
20 Apr 2018
Interactive panel discussion: PRs and Publishers- combining traditional and new media formats
The news media industry is experiencing sweeping change and transformation. It is vital for publishers and PRs to have a content strategy that combines the best of both traditional media and new media formats, such as video and podcasts. Whilst... Read More
Melissa Reddy, Senior Football Correspondent – JOE Media123
Melissa Reddy, Senior Football Correspondent – JOE MediaDay 1
20 Apr 2018
13:10 - 14:10
Lunch and networking
14:10 - 14:30
Live interviews: Are you feeling brave?
The best way to inform your clients on what to expect in the media interview “hot seat” is to sit in it yourself. Clarity Media Group’s Founder and CEO Bill McGowan will put “lucky” volunteers through the paces of fending off a hard-charging journalist during a live, on-stage interview. Before cameras roll, the volunteers will write down a sound bite/quote they intend to have be the focus of the interview. This message will be shared with the audience but not with Bill. The exchanges will last roughly 3-5 minutes, after... Read More
Bill McGowan, Founder and CEO – Clarity Media Group123
Bill McGowan, Founder and CEO – Clarity Media Group14:30 - 14:55
Keynote presentation: A CMO’s view on PR’s role in the communications mix – how is the relationship between PR and marketing evolving at Just Eat?
Barnaby Dawe, Global Chief Marketing Officer – Just Eat123
Barnaby Dawe, Global Chief Marketing Officer – Just Eat15:20 - 15:25
Chair’s closing remarks
15:25 - 15:45
Afternoon refreshments
15:45