PR360   7-8 September 2020

BCMA

The BCMA is the leading global member association promoting the value of branded content and influencer marketing.. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. We launched the Global Influencer marketing podcast last year and have recently conducted some insightful research with PR week on the attitudes to influencer marketing