PR360 2021 AGENDA



What can we learn from those that have been hit hardest?

Panel discussion 

In this session we will hear from the charity, travel and hospitality sectors on what they’ve learnt from an unprecedented year. Whether it be changing internal processes or impacting business strategy there are lots of learnings to be shared.

  • What have the sectors that have been hit hardest learnt from this past year?
  • How has it changed their internal processes and their outlook on the role of comms?
  • Has it had any effect on what they believe they need in order to be future proof?

Julia Record, Global Director of Communications and Partnerships, Dorchester Collection

David Bowles, Head of Public Affairs, RSPCA

Philip Allport, Director of International Communications, Norwegian


Session break


Why should you drive diversity in your organisation and beyond

Case study 
  • What effect has the past year had on the diversity of the PR industry?
  • Reframing D&I – why it’s important to see the positives, rather than a tick-box exercise
  • In the absence of networking opportunities and mentorship programmes have we seen a drop in support for young and diverse voices entering the industry?
  • What can I be doing now? And where should I look for guidance and support?
  • A one-stop cheat sheet: all attendees will be provided a one-pager with clear and tangible recommendations
Sheeraz Gulsher, Account Director, Pretty Green and Co-Founder, People Like Us

Mike Levaggi , Co-Founder OnePercent, EMEA Consumer Comms Lead, Snap


Session break


The new agency panel: Launching during one of the most turbulent years of the decade

  • What challenges have new agencies faced? How are they pitching for business in the time of remote working?
  • What are the opportunities? Are they able to be more agile?
  • What are the benefits to only ever working remotely? How does this contribute to future proofing? 
  • What effect will this have on the global agency model?

Darryl Sparey, Co-Founder, Hard Numbers

Sophie Coyne, Founder, Raised by Wolves



Networking lunch



Blended working – The future of work will be different, but how?

Fireside chat 

  • After a year of remote working what will a return to the office look like? What is the right balance between office and home work?
  • What effect does this have on things like career progression, recruitment, retention and onboarding new starters?
  • What impact will this have on team productivity, creative processes and internal processes?
  • Hear different perspectives on their approach to returning to work and maintaining balance

Anne Kiely, Director of HR, Twitter



Session break


Solving PR measurement problems with Centrica and Signal AI

Fireside Chat 

  • How we built the Centrica measurement programme from the bottom up
  • An insight into how Centrica approach measuring Comms success and demonstrating its impact
  • How comms professionals can understand and utilize a measurement programme of their own
  • Understanding how measurement has evolved and what role it will play in a post pandemic world

Gurpreet Mangat, Head of Press Office at Centrica

Neil Morrison, Global Head of Services Sales at Signal AI



Celebrating creativity that persisted throughout a turbulent year

Panel discussion 
  • Hear from creatives on their favourite work from the past 12 months
  • What can we learn from this year’s best campaigns? Exploring originality
  • What makes a great campaign? What can we learn from the originality of others?

Kev O’Sullivan, Senior Vice President, Senior Partner and Executive Creative Director, FleishmanHillard

Ottilie Ratcliffe, Creative Director, The Romans



Close of conference