9:00
Chair’s opening remarks
Danny Rogers, Editor-in-chief, PRWeek
9:05
Keynote presentation: Purpose and sustainability – why you shouldn’t stay silent
- How can the industry utilise the power of PR and communications to drive positive change
- The ‘why’ as the unlock to encourage consumers to join your mission
- How purpose fuelled by creativity and allyship can drive brand trust
Firdaous El Honsali, Global Vice President External Communications & Sustainability, DOVE, Unilever
09:35
Pitch perfect: improving the client-agency pitching process
- With 30% of people suggesting the pitching process to be ‘out of hand’, what changes need to be made to make the pitching process fit for purpose?
- Highlighting the importance of setting out clear expectations from both agency and inhouse sides from the beginning of the process
- Ways in which agencies and inhouse teams can work together to improve the efficiency of the pitching process
Andrew Bloch, Lead Consultant, AAR
Clare Stafford, Head of Communications, Holland & Barrett
Mitch Kaye, Founder, The Academy
10:10
ESG Campaigns: authentically targeting new audiences
- How should brands define their ESG strategies, for both internal and external audiences?
- How can brands approach ESG campaign targeting, define their audiences, and understanding their expectations?
- How should brands measure and report on their ESG activity with authenticity, avoiding purpose-washing or green-washing accusations?
Kemi Akindele, Director, Corporate Reputation and Brand Purpose, WE Communications
10:30
Networking break
11:00
Panel discussion: Commenting on creativity: the impact of the wider media landscape
- Examining the best creative campaigns of the last 12 months and why they worked
- How can you be creative in relation to the wider media landscape? Does having limited resources actually force more creativity in PR campaigns?
- Does being too creative risk glossing over the key issues PR campaigns are trying to cover?
Moderator: John Harrington, UK Editor, PRWeek
Lysette Mazur, PR Consultant, Slimming World
Wesley Johnson, Head of Production, PA Media Group
11:45
Double fireside chat: Reputation, ESG, and changing societal expectations
- The evolution of corporate reputation: what you do, say and think vs what society expects
- How reputation expectations are developing alongside ESG practices and comms role in communicating this narrative
- Where do we go from here? How to successfully navigate this new nexus
Lalu Dasgupta, Head of Communications, Trade, HSBC
Tarquin Henderson, Director, ESG Practices, Echo Research
12:15
Networking lunch
13:15
Deepening D&I: Developing authentic, accessible campaigns for all
- The importance of making diversity and inclusion initiatives which are accessible to all, both within and outside your company
- Demonstrating how internal comms can lead from the top to increase authenticity of internal and external D&I messaging
- How earned recognition, such as from awards, can encourage support for future campaigns
Krystle Downie, Communications Consultant, Royal Borough of Kensington and Chelsea
13:40
2022 – can we stop talking about Covid now and revert to developing multi-channel PR strategies?
- Two years on from the start of the pandemic, how is the PR industry still being affected by Covid and what impact has this had on strategy planning?
- How has the PR industry pivoted to being more reactive in their messaging and is this a more effective approach to comms?
- What can you learn from how PR professionals have increased agility in their strategies?
Jennifer Walters, Associate Director of External Relations, Mind
14:10
Case study presentation: Working wonders – designing more inclusive workplace policies for a happier, more productive working environment
- As we see an increase in more inclusive workplace policies, such as menopause leave, better paternity leave, etc, what effect will this have on how teams work?
- How can you introduce inclusive policies to help combat the issue of burnout and help to foster a more positive working environment?
- Demonstrating the impact of curating a more understanding working environment in boosting workforce productivity
Stephanie Lunn, Global People & Culture Director, Guinness World Records
14:35
Networking break
15:05
Bridging the gap between PR and SEO to show REAL impact
- How is the PR industry evolving and how do these changes serve to benefit brands from a more holistic perspective?
- What metrics should brands be considering when setting objectives? How to demonstrate real ROI by aligning PR and SEO activity with commercial goals
- The digital PR strategies that utilise content marketing to build awareness and trust with journalists and audiences
Moderator: Danny Rogers, UK Editor-in-chief, PRWeek
15:05
HUB A – Bridging the gap between PR and SEO to show REAL impact
- How is the PR industry evolving and how do these changes serve to benefit brands from a more holistic perspective?
- What metrics should brands be considering when setting objectives? How to demonstrate real ROI by aligning PR and SEO activity with commercial goals
- The digital PR strategies that utilise content marketing to build awareness and trust with journalists and audiences
Moderator: Danny Rogers, UK Editor-in-chief, PRWeek
Jane Hunt, CEO, JBH – The Digital PR Agency
HUB B – Culture and belonging: what role does this play in PR?
- What are the best practices when working & collaborating with content creators?
- How do you authentically storytell through social media platforms & youth focussed publications?
- When should you look to connect with ‘non traditional’ partners in order to cut through to a new audience?
Isabel Collins, Founder, Belonging Space
15:40
Panel discussion: Keeping up with cancel culture – how to ensure your brand remains safe from criticism online
- As PR’s digital ecosystem grows, how much more at risk are you of cancel culture?
- Is the notion of cancel culture something that can only be reacted to, or can the PR industry implement proactive strategies to combat it?
- How can you protect your teams and brands against getting trolled or cancelled online?
Moderator: James Halliwell, News Editor, PRWeek
Kaidee Horton, Head of Corporate Communications, LV= General Insurance
Krystle Downie, Communications Consultant, Royal Borough of Kensington and Chelsea
Jerina Hardy, Head of Communications, Innocent Drinks
16:20
Panel discussion: Reflecting on regulations – protecting your brand or dampening campaign impact?
- How do strengthened sustainability targets and regulations affect your PR campaigns?
- Do increased regulations help to keep you on track to achieving ESG targets or do they take away from time that could be spent on improving creativity and demographic reach?
- Can we expect further developments in sustainability initiatives and how can you use these to your advantage?
Moderator: James Halliwell, News Editor,PRWeek
Charlotte West, Executive Director, Global Corporate Communications for, Lenovo
Scott Sommerville, Head of Brand & Marketing, E.ON UK
Neil Morrison, Global Head of Measurement, Signal AI
17:00
Closing remarks & end of day one
17:00