9:00

Chair’s opening remarks

Danny Rogers, Editor-in-chief, PRWeek

 

9:05

Keynote presentation: Purpose and sustainability – why you shouldn’t stay silent

  • How can the industry utilise the power of PR and communications to drive positive change
  • The ‘why’ as the unlock to encourage consumers to join your mission
  • How purpose fuelled by creativity and allyship can drive brand trust

Firdaous El Honsali, Global Vice President External Communications & Sustainability, DOVE, Unilever

09:35

Pitch perfect: improving the client-agency pitching process

  • With 30% of people suggesting the pitching process to be ‘out of hand’, what changes need to be made to make the pitching process fit for purpose?
  • Highlighting the importance of setting out clear expectations from both agency and inhouse sides from the beginning of the process
  • Ways in which agencies and inhouse teams can work together to improve the efficiency of the pitching process

 

Andrew Bloch, Lead Consultant, AAR

Clare Stafford, Head of Communications, Holland & Barrett

Mitch Kaye, Founder, The Academy

10:10

ESG Campaigns: authentically targeting new audiences

  • How should brands define their ESG strategies, for both internal and external audiences?
  • How can brands approach ESG campaign targeting, define their audiences, and understanding their expectations?
  • How should brands measure and report on their ESG activity with authenticity, avoiding purpose-washing or green-washing accusations?

 

Kemi Akindele, Director, Corporate Reputation and Brand Purpose, WE Communications

 

10:30

Networking break

 

11:00

Panel discussion: Commenting on creativity: the impact of the wider media landscape

  • Examining the best creative campaigns of the last 12 months and why they worked
  • How can you be creative in relation to the wider media landscape? Does having limited resources actually force more creativity in PR campaigns?
  • Does being too creative risk glossing over the key issues PR campaigns are trying to cover?

Moderator: John Harrington, UK Editor, PRWeek

Lysette Mazur, PR Consultant, Slimming World

Wesley Johnson, Head of Production, PA Media Group

 

11:45

Double fireside chat: Reputation, ESG, and changing societal expectations

  • The evolution of corporate reputation: what you do, say and think vs what society expects
  • How reputation expectations are developing alongside ESG practices and comms role in communicating this narrative
  • Where do we go from here? How to successfully navigate this new nexus

Lalu Dasgupta, Head of Communications, Trade, HSBC

Tarquin Henderson, Director, ESG Practices, Echo Research

 

12:15

Networking lunch

 

13:15

Deepening D&I: Developing authentic, accessible campaigns for all

  • The importance of making diversity and inclusion initiatives which are accessible to all, both within and outside your company
  • Demonstrating how internal comms can lead from the top to increase authenticity of internal and external D&I messaging 
  • How earned recognition, such as from awards, can encourage support for future campaigns
Krystle Downie, Communications Consultant, Royal Borough of Kensington and Chelsea
 

13:40

2022 – can we stop talking about Covid now and revert to developing multi-channel PR strategies?

  • Two years on from the start of the pandemic, how is the PR industry still being affected by Covid and what impact has this had on strategy planning?
  • How has the PR industry pivoted to being more reactive in their messaging and is this a more effective approach to comms?
  • What can you learn from how PR professionals have increased agility in their strategies?

Jennifer Walters, Associate Director of External Relations, Mind

 

14:10

Case study presentation: Working wonders – designing more inclusive workplace policies for a happier, more productive working environment

  • As we see an increase in more inclusive workplace policies, such as menopause leave, better paternity leave, etc, what effect will this have on how teams work?
  • How can you introduce inclusive policies to help combat the issue of burnout and help to foster a more positive working environment? 
  • Demonstrating the impact of curating a more understanding working environment in boosting workforce productivity

Stephanie Lunn, Global People & Culture Director, Guinness World Records

 

14:35

Networking break

 

15:05

Bridging the gap between PR and SEO to show REAL impact

  • How is the PR industry evolving and how do these changes serve to benefit brands from a more holistic perspective?
  • What metrics should brands be considering when setting objectives? How to demonstrate real ROI by aligning PR and SEO activity with commercial goals
  • The digital PR strategies that utilise content marketing to build awareness and trust with journalists and audiences
Moderator: Danny Rogers, UK Editor-in-chief, PRWeek
 

15:05

HUB A – Bridging the gap between PR and SEO to show REAL impact

  • How is the PR industry evolving and how do these changes serve to benefit brands from a more holistic perspective?
  • What metrics should brands be considering when setting objectives? How to demonstrate real ROI by aligning PR and SEO activity with commercial goals
  • The digital PR strategies that utilise content marketing to build awareness and trust with journalists and audiences

Moderator: Danny Rogers, UK Editor-in-chief, PRWeek

Jane Hunt, CEO, JBH – The Digital PR Agency

HUB B – Culture and belonging: what role does this play in PR?

  • What are the best practices when working & collaborating with content creators?
  • How do you authentically storytell through social media platforms & youth focussed publications?
  • When should you look to connect with ‘non traditional’ partners in order to cut through to a new audience?
Isabel Collins, Founder, Belonging Space
 

15:40

Panel discussion: Keeping up with cancel culture – how to ensure your brand remains safe from criticism online

  • As PR’s digital ecosystem grows, how much more at risk are you of cancel culture? 
  • Is the notion of cancel culture something that can only be reacted to, or can the PR industry implement proactive strategies to combat it?
  • How can you protect your teams and brands against getting trolled or cancelled online?

Moderator: James Halliwell, News Editor, PRWeek

Kaidee Horton, Head of Corporate Communications, LV= General Insurance

Krystle Downie
, Communications Consultant, Royal Borough of Kensington and Chelsea

Jerina Hardy
, Head of Communications, Innocent Drinks

 

16:20

Panel discussion:  Reflecting on regulations – protecting your brand or dampening campaign impact?

  • How do strengthened sustainability targets and regulations affect your PR campaigns?
  • Do increased regulations help to keep you on track to achieving ESG targets or do they take away from time that could be spent on improving creativity and demographic reach? 
  • Can we expect further developments in sustainability initiatives and how can you use these to your advantage?

Moderator: James Halliwell, News Editor,PRWeek

Charlotte West, Executive Director, Global Corporate Communications for, Lenovo

Scott Sommerville, Head of Brand & Marketing, E.ON UK

Neil Morrison, Global Head of Measurement, Signal AI

 

17:00

Closing remarks & end of day one

 

17:00

Free drinks reception until 18:30