PR360 2021 AGENDA

 

10:00

The year comms was more important than ever – What have we learnt?

Panel discussion 

  • Lessons to take forward: What have we learnt about cultivating meaningful communications strategies in the face of uncertainty?
  • How to keep comms top of the agenda moving forward
  • How to continue engaging stakeholders for more cohesive communication campaigns moving forward
  • How has this affected internal practices and how senior leadership views the value of comms?
Julian Hunt, Vice President, Public Affairs and Communications, GB Coca-Cola European Partners

Klare Kennett, Assistant Director External Affairs, Marketing and Communications, RSPCA

Alexandra Burrell, Senior Communications and Public Affairs Manager, Pizza Hut

 

10:40

Session break

10:50

Bridging the gap between large and dispersed team through effective internal communications

 

Case study presentation 

  • Creating effective internal communications during times of disruption  
  • Ensuring a sense of belonging across your organisation to combat challenges of working remotely 
  • Catering to everyone: ensuring that your communications strategy takes into account the needs of your people

 

Anna Bartle, Vice President Corporate Affairs, The Estee Lauder Companies UK & Ireland

 

11:20

Session break
 

11:50

Black history month for all

 

Case study presentation 

  • Focusing internally on diversity programmes to support and encourage external work
  • Hosting a mix of serious conversations and lighthearted events 
  • Growing the campaign from 10 events in 2019 to 30 events in 2020

Krystle Downie, Communications Officer, Royal Borough of Kensington and Chelsea

 

12:20

Hear from 30 under 30: What is the future of the industry?

 

12:30

Networking lunch

 

13:30

How has the past year affected women in PR?

 

Panel discussion 

Data shows that women were less likely to be hired than men during peak lockdown and that mothers were 47% more like to have permanently lost their jobs or resigned as a result of COVID-19

  • Has the past year been a step backward for women in PR? 
  • How can we ensure that while focusing on recovery we are focusing on equality in the workplace and flexible working policies?
  • How can we create a working environment that encourages and supports women’s return to the workplace post-Covid?

Hayley Lowe, Senior Director, Global Communications, Expedia Group

Charlie Mulock, Director, Hope&Glory
Sneha Patel, Senior Adviser for External and International Affairs in the Mayor of London’s office, Greater London Authority
 

14:10

Session break
 

14:40

The beauty of hindsight – A review of the government’s communications strategy during Covid

 

Presentation

  • What are the learnings from the past year of government communications around covid?
  • With hindsight – how could this have been done differently?
  • What does the data say about what was done right and what could’ve been improved on
Matthew d’Ancona, Editor and Partner, Tortoise Media
 

15:10

Session break
 

15:20

Bridging the gap between the real and digital worlds

 

Case study presentation

  • Exploring how digital acceleration has shifted attention to AR technology and how it can be used 
  • How and why are brands using these technologies?
  • How can AR help to create connections and engage audiences?

Tanya Ridd, Director of Communications, International, Snap Inc