Opportunity knocks for PR now more than ever. Smart PR thinking is crucial as brands and corporations seek to embed purpose at their heart. PR can – and is – stealing a march on sister marcomms disciplines through content creation and influencer engagement, as the world embraces the power of earned media. Meanwhile, traditional PR specialisms such as media engagement and reputation management are as important as ever in the unpredictable political and economic landscape. The PR agency sector is growing at around eight per cent per year, pointing to its underlying strength.
But many challenges remain: keeping up with media and technological developments, dealing with the Brexit threat, identifying optimal agency and in-house structures, and recruiting and retaining good staff.
PRWeek’s flagship PR360 conference brings together senior PR and communications leaders from a range of industries, providing opportunities to network, debate and learn. In 2019, the two-day event became a residential event in Brighton, co-located with Media360 – PRWeek’s sister publication Campaign’s flagship conference for leading brands, media agencies, and media owners.