The media and communications landscape has evolved beyond recognition in recent years. Brands are grappling with the use of new platforms and technologies to engage their audiences. With consumers showing an ever-increasing need to believe in a brand’s purpose beyond profits, PR professionals are also contending with the challenge of giving brands an authentic and trustworthy voice.
As the consumer’s need for meaningful engagement with brands increases, and above-the-line spend decreases, PR has a real opportunity to prove its business value. The sixth edition of PRWeek’s two-day PR360 conference will bring together PR and communications practitioners from a wide range of industries to discuss the power of PR in building brand equity, how the role of PR can be elevated within organisations, and the future role of PR within the wider communications mix.