PR360   May 2020

Maximising opportunities, minimising threats

Opportunity knocks for PR now more than ever. Smart PR thinking is crucial as brands and corporations seek to embed purpose at their heart. PR can – and is – stealing a march on sister marcomms disciplines through content creation and influencer engagement, as the world embraces the power of earned media. Meanwhile, traditional PR specialisms such as media engagement and reputation management are as important as ever in the unpredictable political and economic landscape. The PR agency sector is growing at around eight per cent per year, pointing to its underlying strength.

But many challenges remain: keeping up with media and technological developments, dealing with the Brexit threat, identifying optimal agency and in-house structures, and recruiting and retaining good staff.

PRWeek’s flagship PR360 conference brings together senior PR and communications leaders from a range of industries, providing opportunities to network, debate and learn. In 2019, the two-day event became a residential event in Brighton, co-located with Media360 – PRWeek’s sister publication Campaign’s flagship conference for leading brands, media agencies, and media owners.

Advisory Board


Key Themes for 2019

  • Selling to the c-suite: how to communicate PR’s importance to the people who hold the purse strings
  • Brand purpose: how taking a stance can boost profile, reputation and sales – and how to avoid pitfalls
  • Battling burnout: supporting your staff with better retention and recruitment
  • Campaigns: having the right tools, expertise and structures to run effective campaigns – and maximising your creative talent

Why Attend?

  • Connect with a wide range of PR and communications peers
  • Learn cutting-edge skills from top brands, leading agencies and inspiring startups
  • Discover trends and tools that will have a real impact on business objectives
  • Gain the knowledge you need to deliver effective, creative communications

2019 Partners

2019 Highlights