Making PR Vital
The media and communications landscape has evolved beyond recognition in recent years. Brands are grappling with the use of new platforms and technologies to engage their audiences. With consumers showing an ever-increasing need to believe in a brand’s purpose beyond profits, PR professionals are also contending with the challenge of giving brands an authentic and trustworthy voice.
As the consumer’s need for meaningful engagement with brands increases, and above-the-line spend decreases, PR has a real opportunity to prove its business value. The fifth edition of PRWeek’s two-day PR360 conference will bring together PR and communications practitioners from a wide range of industries to discuss the power of PR in building brand equity, how the role of PR can be elevated within organisations, and the future role of PR within the wider communications mix.
2018 Speakers
Key Themes for 2018
- Understanding and proving the business value of PR
- Social media strategies – diving deep into platforms
- Linking brands to progressive causes – how to get it right
- Taking a data-driven approach to influencer marketing
- Ethical principles – what does good look like?
- PR’s place in the wider communications mix
Why Attend?
- Discover trends and tools that will have a real impact on business objectives
- Learn cutting-edge skills from top brands, leading agencies and inspiring startups
- Network with and learn from a wide range of PR and communications peers
- Gain the knowledge you need to deliver effective, creative communications
2017 Highlights
