2017’s two-day programme will include unmissable plenary sessions, as well as three tailored breakout streams on each day.
With creative communications as the central pillar, PR360 will cover external communications, crisis communications, reputation management, social media and digital strategy, with an emphasis on integrated communications and the importance of content creation and management.
Speakers will also be interactively uncovering the array of opportunities that events such as Brexit and the US election can bring to the sector.
Attendees will benefit from strategic advice as well as enthralling case studies.
The role of PR professionals in the creative space is changing. The advertisers are coming up with the innovations. In an increasingly saturated information space, with the pace of technology not set to slow down anytime soon, the need for further integration and clearer message delivery is paramount.