Panel debate: This session will look at how organisations are measuring their reputation in order to successfully manage it. Let’s dig deep into measurement techniques, and ask the question, can we accurately measure reputation?
Panel debate: This panel session, with a mixture of influencers and brands, will uncover how to develop a good influencer strategy. Experts will debate what they believe influencer marketing will look like in five years and what the main platforms will be.
Case study & practical talk: The power of partnerships is extensive when they are leveraged well. Hear from two businesses on how they aligned their brands to create a powerful story and generate public awareness on a large scale.
Case study & practical talk: This session will explore the importance of ethics being at the heart of an organisation and how to develop a social purpose to align with your brand and what the conscientious consumer wants.
Panel debate: What are organisations doing wrong when it comes to social media? This panel session will uncover the common errors when it comes to social media and video, and how communicators can better utilise these platforms.
Workshop: Understanding big data and how to utilise it is no longer a nice thing to do but imperative to any organisation. More data has been created in the past two years than in the entire previous history of the human race. This practical session aims to provide PR & Comms... Read More
Delegates will hear from PR experts on the arguments for and against the influencer strategy. The debate will centre around the uptake of this form of marketing, whether it has the potential to skyrocket your brand, or if it is just another PR buzzword that’s been bigged up beyond its... Read More