PR360 27 - 28 April 2017

Conference Agenda

 
Day 1
27 Apr 2017
08:45 - 09:25

Registration and refreshments

10:45 - 11:15

Morning refreshments and networking

11:15 Pick & Mix – Choose your session

Social & Digital Strategies Part 1

Day 1
27 Apr 2017

Killer social media campaigns

Hear in-depth insights into two innovative social campaigns and how they have utilised the shift in how users are consuming content and what incentivises them to share.

Creative Campaigns Part 1

Day 1
21 Jan 2017

Campaigns with a purpose

There are some truly inspirational campaigns which should be celebrated for their originality and social impact. Hear success stories on how to create a campaign with a clear and impactful purpose!  

Reputation Management

Day 1
21 Jan 2017

You can’t manage what you don’t measure

Panel debate: This session will look at how organisations are measuring their reputation in order to successfully manage it. Let’s dig deep into measurement techniques, and ask the question, can we accurately measure reputation?

11:55 – 12:05 Swap or stay

Social & Digital Strategies Part 2

Day 1
27 Apr 2017

How to get influencers to WANT to work with you

Panel debate: This panel session, with a mixture of influencers and brands, will uncover how to develop a good influencer strategy. Experts will debate what they believe influencer marketing will look like in five years and what the main platforms will be.

Creative Campaigns Part 2

Day 1
27 Apr 2017

Partnerships that portray a compelling story

Case study & practical talk: The power of partnerships is extensive when they are leveraged well. Hear from two businesses on how they aligned their brands to create a powerful story and generate public awareness on a large scale.
Day 1
27 Apr 2017

Having ethics at the core of your business

Case study & practical talk: This session will explore the importance of ethics being at the heart of an organisation and how to develop a social purpose to align with your brand and what the conscientious consumer wants.
Day 1
27 Apr 2017
12:45 - 13:35

Lunch and networking opportunities

Panel debate: The future practitioner

With the convergence of disciplines and the increased importance on digital and data analytics- what does the future practitioner’s skillset look like? How to attract and retain talent

15:10 – 15:20 Choose your session, and break into streams

Social & Digital Strategies Part 3

Day 1
27 Apr 2017

How to get it right

Panel debate: What are organisations doing wrong when it comes to social media? This panel session will uncover the common errors when it comes to social media and video, and how communicators can better utilise these platforms.

Creative Campaigns Part 3

Day 1
27 Apr 2017

It’s all about the planning

Workshop: This session will focus on how to be creative, starting with the initial concept right through to delivery and evaluation

Data Analytics & Insight

Day 1
27 Apr 2017

Sorting the signal from the noise

Workshop: Understanding big data and how to utilise it is no longer a nice thing to do but imperative to any organisation. More data has been created in the past two years than in the entire previous history of the human race. This practical session aims to provide PR & Comms...
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Day 1
27 Apr 2017
16:00 - 16:30

Afternoon refreshment break

The influencer debate: is it overrated?

Delegates will hear from PR experts on the arguments for and against the influencer strategy. The debate will centre around the uptake of this form of marketing, whether it has the potential to skyrocket your brand, or if it is just another PR buzzword that’s been bigged up beyond its...
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17:10 - 17:15

Chair’s closing remarks

17:15

Drinks reception – end of day one